A major sponsor set to review its partnership with Manchester United

Over the past 18 months Manchester United have gone through their most difficult period on and off the pitch since the late 1980s and it has had a huge impact on the club’s ability to generate income.

After the disgraced European Super League collapsed in 2021, several sponsors walked away from ongoing deals with United as fans targeted that area in a bid to reach the Glazer family.

Now it is reported that United’s biggest shirt sponsor, TeamViewer, is reviewing its partnership with United less than 18 months after it was first featured on the legendary tape.

TeamViewer replaced Chevrolet at the front of all United kits at the start of the 2021/22 season, but with the club’s future still uncertain, it has been announced that the Germany-based company is looking to make contract changes which she had signed.

TeamViewer have put pen to paper on a £235million deal in 2021, spanning the next five years and the latest development comes after they have already confirmed they will not be renewing the terms.

“As active investors, we will not tolerate you spending approx. 1.4x your net profit or more than 70 million euros per year on sponsorship deals with Manchester United and Mercedes Formula 1. You are not not SAP, Oracle or Mercedes”, Petrus Advisers, an investor in TeamViewer, said, according to the Manchester Evening News.

TeamViewer replied: “The international reputation of the brand has increased significantly over the past year thanks to the partnership [with United]. Nevertheless, the company has decided to review its long-term marketing strategy in light of the current macro-economic environment.

“Furthermore, the company has already indicated its desire to explore possibilities of modifying the existing contract.”

From a marketing perspective, this will be a blow to United officials, but overall the fans should be happy.

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