Agreement reached with new sponsor for Wolves youth team shirts

(LR) Conor McLeod, Tyler Roberts and Owen Farmer

NXGN was created in 2016 by Footballco to reward the best young footballers, before launching as a standalone brand in 2021, covering the next generation of talent.

Now, in partnership with the Wolves academy, the NXGN branding will be visible on the Under-12 through to Under-18 jerseys.

Footballco will also be working with Wolves to create content featuring their academy players and Wolves Records artist Reepa has already recorded a track featuring academy striker Tyler Roberts, which will be available in November .

Russell Jones, Managing Director of Marketing and Business Growth at Wolves, said: “I am delighted to welcome Footballco to the Wolves family.

“Footballco fully shares our vision of integrating football, fashion, music and games and is the largest football publisher in the world, reaching over 600 million people per month. I’m sure many of our fans know already their popular football brands like GOAL, Mundial, INDIVISA and NXGN.

“As well as growing the Wolves Academy story, this partnership will help Wolves and our partners increase our global reach. I would like to thank Andy and the team for their work so far and look forward an exciting year ahead.”

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