eteam sponsor

Alpine set for blue and pink F1 livery as BWT becomes title sponsor

BWT have been heavily linked with a move to Alpine in recent months, but the deal was finally announced by the team on Friday ahead of the new season.

The team will officially be known as “BWT Alpine F1 Team” with immediate effect and BWT’s “renowned pink color will be incorporated into Alpine’s famous blue livery”, according to the announcement.

The long-term strategic partnership will allow BWT and Alpine to “spread the message of sustainability around the world using the combined global platforms of Formula 1 and the automotive industry”.

BWT – which stands for ‘Best Water Technology’ – is one of the world’s leading suppliers of water treatment systems across the globe and has enjoyed a strong involvement in F1 since its partnerships with Force India .

The company was the team’s title sponsor in 2020 following its move to Racing Point, and continued as a smaller partner when ‘Team Silverstone’ was renamed to Aston Martin for 2021.

Alpine livery concept

Picture by: Autosport

But the end of the partnership led to an agreement with Alpine for the 2022 season. It is also expected that former Racing Point and Aston Martin F1 chief Otmar Szafnauer will take over at Alpine as team leader in the near future.

“We are delighted to announce that BWT will be the title partner of Alpine F1 Team for the next few years,” said Cédric Journel, vice president of sales and marketing for Alpine.

“Alpine’s and BWT’s sustainability programs are fully aligned with the elimination of single-use plastics and we are happy to join forces to convince many people around the world, our employees, our partners, our customers and our fans to reduce plastic waste.

“In parallel, we will use the enormous global platform provided by F1 to support BWT in its fight against the unfair distribution of clean, safe and healthy drinking water.”

The deal will see BWT’s famous pink branding worn on the Alpine A522 car, which will be driven by Fernando Alonso and Esteban Ocon this year. Ocon previously raced with Force India when the team was sponsored by BWT, turning the whole car pink.

Alpine will unveil its new car for the 2022 season on February 21.

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