Amul becomes regional sponsor of the Portugal team – ET BrandEquity

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Amul became the new regional sponsor of the Portugal national team.

The Portuguese Football Federation and AMUL have signed a regional sponsorship agreement until the end of 2023. Amul thus becomes the first Indian regional sponsor in the history of the Portuguese Football Federation.

Indian fans and dairy consumers in India will now be able to acquire original Amul products with the impression of the actors of the Portugal National team.

This partnership is an expression of the trajectory and international stature of the Portuguese Football Federation, as well as the importance and recognition of a historic brand, Amul.

Amul will thus be the company ambassador of the Indian community to the national team of Portugal.

Jayen Mehta, Chief Operating Officer of Amul, said: “Amul is proud to announce its association with the Portuguese Football Federation. Football is a global sport and has many fans in India as well. Sport and nutrition go hand in hand and through this association we encourage Indian football fans to embrace fitness and nutrition for a healthy lifestyle. Milk is the world’s original energy drink and it’s great to partner with an energetic, world-class team like Portugal, who have some of the best footballers in the world like Ronaldo, Bruno and Bernardo and play a game of football passionate thereby captivating the fans. We wish the team the best in the next World Cup as they play with an energy and enthusiasm that resonates well with the dynamism that Amul as a brand represents and we look forward to a great partnership over the course of next year.”

The dairy brand updated much the same on their social media handles.

The campaign film, developed and conceptualized by Ogilvy, hopes to excite viewers and fans alike by giving them a taste of the euphoria and carnival atmosphere that a soccer World Cup brings.

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  • Posted Nov 14, 2022 11:43 a.m. IST


#Amul #regional #sponsor #Portugal #team #BrandEquity

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