Apparel Group is a proud platinum sponsor of the Avatar Concert in the Arab World, presented by Metaboundless

  • MetaBoundless has partnered with Apparel Group, 6thStreet.com, Algorand Foundation and Crypto Arabs to provide fans with a unique and one-of-a-kind experience.

Apparel Group is proud to be the platinum sponsor of the first-ever Arab World Avatar Concert held on October 20, 2022. The concert drew audiences from all over the world, making the Arab World Metaverse Inaugural Concert a huge success. . MetaBoundless has partnered with the Algorand Foundation for this concert to create NFTs for each viewer, serving as their digital ticket to the show. Fans experienced a unique web3/NFT mode that took the uniqueness of the first “Future Concert” – Step into the Metaverse even further.

This historic concert was the first step towards accessing the exciting world of Web3, Metaverse, NFTS and DAO. The virtual concert was watched live by fans with Ragheb Alama and Saad Lamjarred, Michel Fadel composing new and old hits from these superstars. Through the Metaboundless claims portal, each ticket provided NFT rewards to the public with unique benefits that will be revealed over time. The Concert of the Future – A Step into the Metaverse was the first time Arab music legends and superstars came together in a dynamic series of virtual worlds to provide a unique experience for fans.

Neeraj Teckchandani, CEO of Apparel Group, said, “As Apparel Group continues its journey to solidify its position as one of the leading retail conglomerates in the region and globally, we are proud of our partnership. strategic with Metaboundless as platinum sponsor for the First Ever Avatar Metaverse Concert in the Arab world. With a digital-first approach, we are committed to shaping the market through innovation and driving the future of the omnichannel retail experience. Our presence in the Metaverse marks another step in Apparel Group’s march into the future, one that will have a long-term positive impact.


About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,010 retail stores and 78 brands across all platforms while employing more than 18,500 multicultural employees.

Apparel Group has built a strong presence in the GCC and expanded thriving market gateways in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and the Philippines.

Apparel Group has created an omnichannel experience, leveraging brands from the United States, Canada, Europe, Australia and Asia. Brands include big names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals.

Apparel Group owes its incredible growth to the vision and guidance of its dynamic Founder and President, Ms. Sima Ganwani Ved, who has propelled the company ever stronger since its inception over the past two decades.

About MetaBoundless

MetaBoundless is the new cultural economy designed to enhance entertainment, sports and media with the power of community. MetaBoundless is the Web3.0 bridge between creators and fans and connects creators and creators’ IP to fans to produce and scale creator content. The goal of MetaBoundless is to allow creators and fans to collaborate and invest in each other.


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