BBH Dublin will sponsor the ICAD Upstart program

Pictured: Karen Martin, CEO of BBH London and Dublin

BBH Dublin will sponsor ICAD’s Upstart programme, making it the first official agency partner of one of ICAD’s leading creative education programmes.

The Publicis-owned agency opened an office in Dublin earlier this year after securing the creative account from Tesco Ireland.

BBH Dublin will sponsor the ICAD Upstart program

The six-month program teaches young creatives a range of practical skills such as how to respond to a brief, while also providing opportunities for mentorship and networking. It ends with an exhibition of the students’ work. Places in the program are won by completing a dissertation published by ICAD on its website each year, but applicants can complete the program unpaid while working.

The new partnership will see BBH Dublin and ICAD work closely together to support and encourage emerging creative talent across Ireland. As well as providing financial support for the programme, BBH Dublin will offer its in-depth industry knowledge and expertise.

According to Karen Martin, CEO, BBH London and Dublin: “Nurturing creativity and emerging talent is in BBH’s DNA, no matter where we set up shop. This has been a priority for our Dublin office since we opened earlier this year, so we are delighted at the opportunity to bring the power of difference to the next generation of talent in partnership with ICAD. I love the creative energy and potential we are seeing across the industry in Ireland and can’t wait to see what this year’s Upstarts promotion will do.

“For over two decades, ICAD’s Upstarts program has proven to be a unique and unparalleled launch pad for emerging creatives in the Irish creative industry. This valuable non-profit program is simply not possible without the generous support of our partners and mentors. We are delighted to partner with the team at BBH who, while launching an exciting new agency in Dublin, also want to help foster the next generation of creative talent here. I am always grateful to like-minded professionals who understand the ultimate purpose of business – to do good, and it is a pleasure for me to welcome BBH to the ICAD community and the creative scene in Ireland,” adds Nathan Reilly, President of ICAD.

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