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BetUK becomes sponsor of All Weather Championships

The LeoVegas BetUK brand has secured multi-year sponsorship rights for the All-Weather Championships.

The LeoVegas BetUK brand has secured multi-year sponsorship rights for the All-Weather Championships.

Ahead of the series’ 10e season, BetUK and Arena Racing Company (ARC) have signed a deal that will see the former take up advertising space on 600 races over the next three years.

Specifically, BetUK will be sponsoring marathon, middle distance and sprint races held during winter meetings at ARC’s all-weather tracks.

The company operates four of the six all-weather racecourses in Britain: Southwell, Wolverhampton, Lingfield Park and Newcastle.

Around these four racecourses, BetUK banners and advertisements will be displayed “prominently”, while race cards will feature the brand logo.

The LeoVegas-owned company also secured the naming rights to all races in the series.

“BetUK, Britain’s fastest growing betting brand, is proud to sponsor the All Weather Championships in their 10e season,” said Chris Welch, Group Chief Commercial Officer LeoVegas.

“We are delighted to sponsor 600 races over the next three years. As this is our first major race sponsorship, it was important to find the right partner and the right quality races that match our vision and ambition for the BetUK brand.

Similarly, David Leyden Dunbar, ARC’s Director of Business Strategy and Partnerships, said: “As the Off-Road Championships enter their 10e season, they are now an integral part of the British racing calendar.

“I am delighted to welcome our new partner, BetUK, to the Championships and thank them for their support in the sprint, middle distance and marathon categories.”

The 10 championshipse The season kicks off tomorrow, Tuesday 18 October, at Newcastle Racecourse.

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