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BWT becomes title sponsor of Alpine F1, livery will include pink – The Race

Former Aston Martin sponsor BWT – which was responsible for the Force India/Racing Point pink liveries – will become the Alpine Formula 1 team’s title sponsor from 2022.

The water treatment company’s “renowned pink colour” will be “incorporated into Alpine’s famous blue livery”, according to a statement from what will now be known as the BWT Alpine F1 Team.

Alpine will launch its 2022 F1, which will again be driven by Fernando Alonso and Esteban Ocon, on Monday February 21 before the start of pre-season testing.

The announcement called the BWT/Alpine combination a “long-term strategic partnership” in which the two organizations “will work together to spread the message of sustainability to the world using the combined global platforms of Formula 1 and racing. ‘automobile industry”. .

BWT became what was then Force India’s main financial backer ahead of the 2017 F1 season and remained with the team throughout its transitions to Racing Point and then Aston Martin, although its presence in the Aston livery has significantly reduced when Cognizant became its title sponsor.

Aston Martin has now secured Aramco as an additional backer and unveiled its new livery and 2022 car on Thursday.

BWT’s motorsport sponsorship program has also extended beyond F1 with a substantial presence in categories such as F1 power ladder and GT racing.

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