Capri Loans has announced its partnership as an associate sponsor with Bengal Warriors. The partnership will see the Capri logo on the back of the jersey.
Our decision to partner with the Pro Kabaddi League (PKL) aligns with our goal to nurture and grow traditional sport in its core markets and create a sports ecosystem that promotes hidden talent from all corners of the country, Rajesh Sharma, Managing Director, Capri Global Capital Limited, said. “Kabaddi is an authentic Indian sport. Since its inaugural season, the Pro Kabaddi League has been hugely successful and remarkably bought the sport to the mainstream from the backcountry slot. The league has truly transformed Kabaddi into a sport enjoyed by all audiences. We see great potential to reach maximum audiences in the metros and Tier 2 and Tier 3 markets. Our experience with other local sports tournaments gives us confidence that PKL will do wonders for the much-loved traditional sports in its edition 2022,” he added.
“With the ninth season of Vivo PKL kicking off, the sport has begun to mature and is becoming a vehicle for many new categories. Bengal Warriors, which is one of the founding franchises, is proud of this association as it opens up a new category and looks forward to a lasting association,” said Sandip Tarkas, CEO of Bengal Warriors.
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