Colorado Brewery Becomes Official Sponsor of Germany’s First-Ever Gluten-Free Oktoberfest Celebration

GOLDEN, Colo. – Holidaily Brewing Company, based in Golden, Colorado, distributes its beers to several states in the United States, but this week it sent beer on its most distant trip yet – to Germany .

Holidaily Brewing Company’s award-winning beers have been shipped overseas in preparation for Germany’s first-ever gluten-free Oktoberfest celebration, which will take place October 29-30, 2022.

As well as showcasing a variety of gluten-free beers from Holidaily Brewing Company, the Oktoberfest celebration will feature live traditional music and dancing, gluten-free soft pretzels, a mug-holding contest and a competition. of costumes sponsored by Holidaily Brewing Company.

The celebration is part of Celiac Cruise’s robust European river cruise itinerary, sailing Ama Waterways, the AmaLea, along the Danube from Budapest, Hungary to Vilshofen, Germany. A 100% dedicated gluten-free cruise experience, Celiac Cruise offers crossings around the world.

As the official beer of the Celiac Cruise, Holidaily Brewing Company beers will be available on board the next European river cruise, giving guests the chance to taste a variety of their certified gluten-free beers and interact with the founder of Holiday Brewing Company, Karen Hertz.

“We are honored to have this opportunity to make history with Celiac Cruise,” Hertz said. “Celebrating Oktoberfest is more than just a fun party, it’s an experience that many in the gluten-free community thought they would never be able to enjoy again due to gluten dietary restrictions.”

For more information on Celiac Cruise and their upcoming voyages, visit https://www.celiaccruise.com/.


In 2007, Karen Hertz was diagnosed with thyroid cancer and autoimmune thyroid disease. After surgery and radiation treatments, her doctors recommended she adopt a gluten-free diet to help with inflammation and recovery.

As a beer lover, Hertz was devastated to have to cut gluten from her diet. She made it her mission to create world-class gluten-free beer, and that’s how the idea of ​​Holidaily Brewing Company was born. Holidaily is the largest gluten-free brewery in the United States and the only certified gluten-free brewery owned by a woman.


After adopting a new gluten-free lifestyle for her family to support her son and husband’s celiac disease diagnoses, Maureen Basye set out to help thousands of people experience gluten-free holidays. She quit her job as a speech therapist and became a celiac travel consultant. In 2018, she founded Celiac Cruise, an entirely gluten-free vacation experience.

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