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Coyotes Announce Goodwill as Official Home Helmet Sponsor – Daily Faceoff

The Arizona Coyotes have announced that Goodwill has been named the official helmet sponsor for all home games at Mullett Arena.

The Coyotes will also be have a “Round Up at the Register” program to help donate funds for Goodwill as part of the deal. Goodwill logos will appear on digital signage during games, with players also making appearances at future store openings.

Obviously, there are a few jokes to be made about the partnership. But we’ll leave that to you.

PHNX reporter Craig Morgan said, “Jokes aside, Goodwill brings affordable goods to underprivileged families across North America. Aligns with the Coyotes’ stated goal of leveraging the power of sport to be the leader in community impact (first Native American gaming company as a jersey sponsor). Per source, the case is worth nearly $1 million.

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On the road, the Coyotes are sponsored by PPE company Med-Supply, which dons the sides of players’ helmets.

Coyotes helmets were previously left empty at home without an official helmet sponsor. With Goodwill on board, the brand will appear on both sides of his traditional black helmet at home. Mountain America Credit Union previously held the spot in 2021-22, the first year that allowed NHL helmet sponsorships.

The Coyotes recently started play at Mullett Arena, home of Arizona State University hockey team, for its first NHL home game last week. The building can accommodate 5,000 fans, making it the smallest venue in the league. The plan is to build a permanent arena in Tempe, but the details have yet to be finalized and many civic hurdles remain to be overcome.



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