The sponsorship will allow Cuentas to tap into a large Latin American fan base for the promotion of its Cuentas app and GPR card.
MIAMI BEACH, Florida., September 29, 2022 /PRNewswire/ — Cuentas, Inc. (Nasdaq: CUEN & CUENW) (“Cuentas”), a leading fintech provider of financial applications and payment solutions, announced today that it will become the official partner of the Major Arena Soccer League (MASL), the highest level of professional indoor football in North America. The partnership with MASL Properties marks a key milestone in Cuentas’ efforts to bring its financial tools to tens of millions of unbanked and underserved Latinos in the United States.
“We are thrilled with our new relationship with the MASL and all fans of soccer and arena ball games,” said Michel de Prado, co-founder and president of Cuentas. “We believe that the MASL has a great reach within the UNITED STATES, Latin America and overall internationally with fans and viewers who will be able to learn more about Cuentas’ offerings while enjoying MASL content!”
Under the agreement, Cuentas will be named the exclusive fintech sponsor of the MASL League throughout the 2022-2023 season, including the preseason and playoffs, starting at November 14, 2022. The league will feature and integrate the fintech brand into each of its broadcasts with a link for Cuentas activation. A Cuentas/MASL Properties co-branded debit card and account will be developed and distributed to fans and league partners with Cuentas partner benefits and discounts and the ability to transfer money with its Western Union partnership. Cuentas is quickly becoming a leading fintech card and resource for Hispanic communities both in United States and Mexico.
“We are delighted to welcome Cuentas to MASL. Major Arena Soccer League Properties looks forward to bringing the benefits of the Cuentas Card and its fintech platform to fans of our league and our teams,” the Commissioner of the League said. MASL. Keith Tozer. “With a focus on card benefits and the customer experience, Cuentas provides an unparalleled banking resource and value for our fans. We look forward to working together to improve the experience in our 14 markets by United States and Mexico and with our global fanbase.”
The partnership comes amid a meteoric rise in football’s popularity among American adults, with a 52% increase in additional fans from 2012 to 2019, and a total of 85 million followers in 2022. According to by Telemundo The future is in football report, Hispanics are driving the growth of sports, as well as many American cultural, demographic and political trends, as 73% of Latinos in the United States age 16 and older say they are football fans. Therefore, Cuentas aims to use his new position to reach Hispanic soccer and MASL fans in United States and Mexico.
M Style Marketing, a leading strategy, marketing and branding firm, has been instrumental in initiating and coordinating the partnership between the organizations and on behalf of MASL.
To stay up to date on the Major Arena Soccer League visit maslsoccer.com or follow us on social media on maslsoccer (Facebook and Instagram) and maslarena (Twitter). For live games and exclusive MASL content, watch on Twitch at https://www.twitch.tv/masl_soccer.
Cuentas, Inc. (Nasdaq: CUEN & CUENW) is a fintech e-finance and e-commerce service provider with proprietary technology that provides digital financial services to underbanked and unbanked Hispanic, Latino, and immigrant populations, including mobile services and financial services, prepaid debit cards, ACH and mobile deposits, cash remittance, peer-to-peer money transfer and other services. The Cuentas General Purpose Reloadable Card (GPR) includes a digital wallet, discounts for purchases at major physical and online retailers, rewards, and the ability to purchase digital content. For more information, visit https://cuentas.com.
ABOUT MAJOR ARENA FOOTBALL LEAGUE
The Major Arena Soccer League represents the highest level of professional indoor soccer in the world. The MASL includes teams across North Americawith teams playing coast to coast in United States.
This press release contains “forward-looking statements”, as that term is defined in Section 27a of the United States Securities Act of 1933, as amended, and Section 21e of the United States Securities Exchange Act of 1934, as amended. Statements in this press release, which are not purely historical, are forward-looking statements and include all statements regarding beliefs, plans, expectations or intentions regarding the future. Except for historical information presented herein, the matters discussed in this press release contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by these statements, including that we will meet the NASDAQ listing standard or successfully launch the Cuentas GPR card and mobile app. Statements that are not historical facts, including statements that are preceded, followed or that include words such as “believe”, “plan” or “expect” or similar statements, are forward-looking statements.
SOURCE Major Arena Soccer League
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