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England sponsor Lucozade withdraws all World Cup brands and bans snub bottles in Qatar

ENGLAND sponsor Lucozade has stripped its entire World Cup branding in a snub to Qatar.

The drinks maker says its bottles will not be seen at games, practices or press conferences following rows over the Gulf state’s brutal laws.

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England skipper Harry Kane sips a bottle of Lucozade during a match in 2019
Goalkeeper Jordan Pickford drinks from an unbranded bottle in training yesterday in Doha

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Goalkeeper Jordan Pickford drinks from an unbranded bottle in training yesterday in DohaCredit: Richard Pelham / The Sun
England's James Maddison drinks water in training today

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England’s James Maddison drinks water in training todayCredit: Richard Pelham / The Sun

Harry Kane and his teammates will still receive drinks but they will not wear branding or logos.

The company said today: “Lucozade is a proud long-time sponsor of the England team but we are not an official FIFA World Cup partner.

“We continue to support all teams in England, who celebrate diversity, fairness and inclusion.

“While the England team have access to our drinks for hydration purposes, we will not have a branded presence at press conferences, training sessions or on the pitch.”

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England traveled to Doha on a Gay Pride jetshowing the red card to Qataranti-LGBT laws.

Homosexuality is still punishable by death in the repressive Muslim state.

Activists have also criticized Qatar’s abysmal human rights and conditions of migrant workers who built the stadiums.

Three Lions boss Gareth Southgate has promised to take a stand and will also allow the players to speak out against the hosts.

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He said it was “highly unlikely” that he would take Fifa’s advice to focus solely on football during the tournament.

He said: “We are very strong on inclusivity. We understand the challenges this tournament brings. . . human rights challenges.

“We’ve always talked about issues that we think should be discussed, especially ones that we think we can affect.”

Kane has previously shown his support for the LGBTQ+ community by wearing a rainbow armband while playing for his club, Spurs.

The World Cup begins on Sunday but has already been rocked by controversy.

Today it emerged that the Qatari royal family had ordered the stadiums of prohibit the sale of alcoholU-turning on an agreement with Fifa.

Tournament Sponsors Buddweiser fired back with a brilliant tweet that was later deleted.

He said, “Well, that’s awkward…”

Only Bud Zero will be allowed at all eight match sites.

This means that the only official World Cup venue where fans can enjoy a drink will be the Official Downtown Doha Fan Festival.

A bud there costs nearly £12 – and punters are getting less than a pint as it’s served in 500ml glasses.

Alcohol is legal in Qatar but is normally only sold inside Western hotels where fans have to pay up to £80 a pint.

The cheapest boozer we found sells beer for £7.60, but fish and chips will set you back £20.

But fans have been warned they risk being whipped or sent to jail for minor offenses.

The 2018 World Cup in Russia struggled to find brands willing to partner with it following the Fifa corruption scandal and protests against Putin’s regime.

Sony, Johnson & Johnson and Castrol pulled out of sponsorship of the tournament as revenue fell by £179million from Brazil 2014.

Kane leads the Three Lions side in training this week at Doha's Al Wakrah Stadium

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Kane leads the Three Lions side in training this week at Doha’s Al Wakrah StadiumCredit: AFP
The team traveled to Doha on a Gay Pride jet to take a stand on LGBT+ rights

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The team traveled to Doha on a Gay Pride jet to take a stand on LGBT+ rightsCredit: Reuters



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