FanDuel – the leading American company in the Flutter Entertainment market – has partnered with game companythe new platform reimagining sports betting and gaming, marking the Gaming Society’s first official sports betting partnership. As part of the deal, FanDuel will sponsor The Gaming Society’s NFL-focused newsletter, which is distributed every Thursday and examines trending topics on and off the field through the lens of sports betting and gamification.
The Gaming Society’s newsletters focus on introducing new fans to sports betting with an emphasis on storytelling and betting education, underscoring the company’s commitment to making betting more inclusive, accessible and easy to understand for all fans. The NFL-focused newsletter, sponsored by FanDuel, will include regular betting tips and explanations in a weekly segment called “The Betting Academy,” the company’s educational vertical.
For Gaming Society and FanDuel Sportsbook, led by CEOs Jaymee Messler and Amy Howe, the responsible inclusion of more women in the betting category is a priority, and the partnership is another initiative to achieve this. The Gaming Society newsletter is also female-led, with an editorial approach designed to highlight accessibility in the rapidly growing betting category.
“At Gaming Society, we continue to expand content and engagement features for sports fans, and we are thrilled to partner with FanDuel in the common goal of making sports betting more inclusive and welcoming for all fans. sports, and women in particular,” said Jaymee Messler, co-founder of Gaming Society. “Through our partnership, we will be able to reach and responsibly onboard new waves of fans into the betting industry.”
“FanDuel has created a lot of awareness among female sports fans – prior to this season, we found that nearly two-thirds of female NFL fans in live sports betting states were aware of FanDuel,” said Amy Howe. “We are thrilled to be the first sports betting operator to partner with Gaming Society. FanDuel knows that women are sports fans, and we want to tap into already established communities that seek out sports betting content in environments that speak directly to them.
The newsletter also highlights Bet Club, the Gaming Society’s new free-to-play NFL betting game, where fans can test their knowledge of newsletter stories while competing for prizes in an easy-to-play betting format. digest.
Fans can sign up for the newsletter at thegamingsociety.com
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