GrabAds Joins Digital Marketing Asia 2022 as Main Sponsor

GrabAds came on board INTERACTIVE-MARKETING‘s Digital Marketing Asia 2022 as main sponsor. As title sponsor, Dave Yang, Regional Brand Engagement Manager at Grab, will take the stage on November 16 to share insights on “Eat, Buy, Roll, Repeat: Leveraging Real Customer Data to Achieve what matters”. He will also participate in a panel discussion on “Anonymous vs. authorization personalization: finding the perfect data in the customer lifecycle to drive personalization”.

GrabAds enables marketers to leverage the super app ecosystem to build brand and drive sales through in-app advertising, product sampling, fleet activations and more. Its customers include names such as Coca-Cola, Unilever, McDonald’s and Starbucks.

Ken Mandel, Regional Managing Director and Head of GrabAds and Brand Insights at Grab, said that when it comes to digital marketing, Southeast Asia is charting a fundamentally different path from Western markets.

“In many cases, there is no playbook: we have to write it together as an industry. The key for marketers is to understand how to make the most of emerging digital channels and the young population of the region to impact their brand and business,” Mandel said.

“We look forward to connecting in person to Digital Marketing Asia for the first time in over two years. In our session, we want to inspire the audience by sharing how marketers in the region are working with superapps to create new brand experiences. »

About GrabAds

GrabAds is an integrated advertising solutions provider that provides advertisers with multiple channels, such as in-app advertising, branding, and product sampling through the Grab ecosystem, to build awareness, engage audiences, and trigger actions on the Grab platform. Through its advertising and technology capabilities, GrabAds aims to help people discover, engage and connect with the best companies in Southeast Asia. Learn more here.

About Digital Marketing Asia

Digital Marketing Asia is INTERACTIVE-MARKETINGthe flagship conference of. Divided into three themes of digital customer experience, marketing analytics and social commerce, each theme will provide the opportunity to learn the secrets of the region’s most experienced and successful digital marketing leaders. Digital Marketing Asia 2022 will take place live at Marina Bay Sands Singapore from November 15-17, 2022. Take home exclusive insights shared by the hottest regional and global brands, countless face-to-face networking opportunities, Hyper-focused presentation topics across the 6 tracks and dive into real-world marketing wins, engage in thought leadership discussions and more.

To view the full program of Digital Marketing Asia 2022, please visit the event website.

For any registration request, write to [email protected]

For sponsorship and partnership opportunities, please contact [email protected]


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