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Haas F1 boss Steiner not surprised by Rich Energy BSB team saga

Rich Energy became Haas’ title sponsor ahead of the 2019 season, only for the deal to end mid-year after energy drink company owner William Storey claimed he had been terminated due to poor team performance.

Confusion followed after Rich Energy himself claimed the tweet saying the deal was terminated was executed by a “rogue individual”, but ultimately parted ways with Haas.

Rich Energy returned to racing in 2020 when he became the title sponsor of the OMG Racing team in British Superbikes in what was called a “multi-million pound deal”.

But a similar story unfolded last week when Rich Energy announced on Twitter that it had terminated the deal. Storey later told Superbike.com that the OMG team had “repeatedly acted in bad faith”.

Haas F1 chief Steiner was asked by Autosport at Paul Ricard last week if he had followed the latest story involving Rich Energy, to which he replied: “I have read it, because I have seen.

James Hillier

Photo by: Uncredited

“It’s like, here we go again – that was my only comment, here we go again.

“I don’t know how much money these guys got, but at least we got something in the end.

“But what was happening was pretty obvious. So was I surprised? Nope.”

When asked if he had any advice for OMG Racing, Steiner replied: “I don’t have any advice on that.”

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After parting ways with Rich Energy in mid-2019, Haas raced without a title sponsor in 2020 before partnering with Russian outfit Uralkali for 2021 after signing Nikita Mazepin.

But after the deal was terminated following Russia’s invasion of Ukraine and sanctions were announced against the Mazepin family, Haas said he wanted to avoid rushing into new title deals. .

OMG Racing has responded to claims by Rich Energy and Storey by saying it was never sponsored by the company itself, but rather by RichOMG Limited, the worldwide rights holder for the sale and distribution of the energy drink. .

“Following discussions with RichOMG Limited earlier this week, the Rich Energy OMG Racing team has been assured that all other existing sponsorships which have been undertaken by RichOMG Limited also remain firmly intact and paid for,” a statement from the company reads. ‘crew.

This was followed by a subsequent statement from the Rich Energy Twitter account which said the contract had been terminated and it was “a matter for British Superbikes how they present the team this weekend, including the position without ambiguity presented in the previous statement.”

Ahead of the French Grand Prix, Storey posted a video on Twitter of himself driving a Renault F1 Experience car around the track, saying he was “faster than most professional drivers”.

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