Heineken becomes title sponsor of the 2023 Las Vegas Formula 1 Grand Prix | Sports Mint Media

One of the most anticipated Formula 1 races in the world, next year’s showdown in Las Vegas, has signed a new sponsorship deal with the beer brand, Heineken. With this agreement, the brand has been appointed as the title sponsor of the race which will eventually be called “Formula 1 Heineken Silver”. 2023 Las Vegas Grand Prix.”

On November 18, 2023, the event will be F1’s first Saturday race, taking place late at night on an incredible urban course.

As a Worldwide Partner of Formula 1, Heineken has a long history of commemorating and expanding some of the sport’s most significant global moments. This trinity of F1, Las Vegas and Heineken is ideal for international fun and extraordinary fan experiences.

The announcement comes just a day before the Las Vegas Grand Prix kick-off party, which will feature a live car operation on the Las Vegas Strip with drivers from Oracle Red Bull Racing and Mercedes-AMG Petronas F1 Teamplus a public fan area with activations like the Pit Stop Challenge, Esports simulators, car and trophy photo opportunities, and more – all to celebrate the countdown to the Formula Grand Prix 1 Heineken Silver Las Vegas 2023.

Heineken has been dedicated to real change in the perception of drink-driving since joining motorsport in 2016, and they relaunched the “When you drive, never drink” campaign in May. Heineken has always promoted responsible drinking, and global motorsport alliances now provide an excellent framework to decriminalize responsible drinking. Additionally, Heineken has committed to investing 10% or more of its total media budget to support these programs.

Stefano Domenicali, President and CEO, Formula 1said, “We can’t wait to see the show at the Las Vegas Grand Prix next November and the addition of Heineken Silver as the race’s title sponsor takes it to the next level. Heineken have become an important part of the F1 family, providing exciting and engaging entertainment opportunities for our global fan base, both on track and at home, and we can’t wait to see what they bring to the iconic Las Vegas Strip.

Renee Wilm, CEO, Formula 1 Heineken Silver Las Vegas Grand Prixsaid, “We are delighted to be able to extend F1’s existing partnership with a world-class global brand like Heineken. With their in-depth knowledge of Formula 1 hospitality and branding, it was only natural to partner with them to create the ultimate fan experience in a city as vibrant and eclectic as Las Vegas and ensuring that the Formula 1 Heineken Silver Las Vegas Grand Prix will be the must-attend sporting event of 2023.”

Dolf van den Brink, CEO, Heineken Internationalcommented, “We are thrilled to be title sponsor of the most anticipated race of the 2023 season. The track embraces the iconic Las Vegas Strip and promises to deliver an exceptional experience for fans. With Heineken® serving entertainment in the entertainment capital of the world, the Formula 1 Heineken® Silver Grand Prix of Las Vegas will be much more than a race – the countdown to November 18, 2023 has begun!

Maggie Timoney, CEO, Heineken USAsaid, “The Heineken Silver Grand Prix of Las Vegas is the perfect culmination of our successful global partnership with F1 who have staged groundbreaking events at the Austin and Miami circuits in the United States. We are delighted to partner the race from the most anticipated F1 to our most anticipated innovation – Heineken Silver. Next year will be an extraordinary event that we are delighted to be part of.

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