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- NHRA Announces Heartfelt Deal Combines Nostalgia and Forward-Thinking Business Relationships to Strengthen California’s Influence
- Lynsi Snyder, owner of In-N-Out Burger, competed in NHRA drag races
- The expansion with Fairplex quells rumors that urban sprawl will claim the historic Pomona Racetrack.
Eager to keep the suddenly Midwest-centric drag racing hub from abandoning its Southern California roots, the NHRA ordered a Double-Double from the In-N-Out Burger restaurant: sponsoring its season finale and tile rights to the equally iconic dragstrip in Pomona.
And Burger In-N-Out delivered on Tuesday, just 10 days before the Camping World Drag Racing Series crowns its champions there at the newly renamed In-N-Out Burger Pomona Dragstrip.
The NHRA also announced on Tuesday that it has secured its partnership with the Fairplex of Los Angeles County through at least the 2033 season. The partnership between the NHRA and the Fairplex originally ran through the 2028 season. The historic track hosts the NHRA drag races since 1953 and has hosted the NHRA Winternationals since 1961 and the NHRA Finals since 1984.
Fast food and fast hot rods have a long association, and the multi-year deal will begin to sizzle in 2023 with the 63rd annual Lucas Oil Winternationals from March 30 to April 2 and the 58th annual In-N season finale. -Out Burger Nov. 9-12.
“Drag racing and hot rods have been such an important part of our history at In-N-Out, and the love for racing has been a big part of my family as well,” said Lynsi, Owner and President. of In-N-Out Burger. Snyder said. “I have lots of special memories at the Pomona Dragstrip, many of them with my dad, and I really look forward to In-N-Out being involved there for many years to come. We are blessed to have many loyal customers who are also racing fans, and we are delighted to see them on the track.
Snyder, herself an avid drag racer and automotive sponsor in the past, is the granddaughter of In-N-Out founders Harry and Esther Snyder. The privately owned regional restaurant chain with more than 380 outlets from Oregon to Texas, much like drag racing itself, has garnered a cult following. But despite the company’s explosive growth, Snyder makes time to fit his love for fast cars into his schedule. She was once a guest at Jay Leno’s Garage, telling the story of her late father’s modified ’41 Willys.
NHRA President Glen Cromwell said Tuesday during the announcement at the SEMA show in Las Vegas, “In-N-Out Burger is an iconic brand. To have such a great company as the title sponsor of our historic track at Pomona and our NHRA End of Season Finals means a lot to the NHRA, our race teams and our fans and shows the continued growth of NHRA Drag Racing. We look forward to showing the excitement of our sport to the many customers of In-N-Out Burger.
Additionally, he said, “Pomona is the birthplace of NHRA drag racing, and it’s vitally important for us to continue this long tradition of racing at this premier southern LA location. California. The Winternationals and Finals at In-N-Out Burger Pomona Dragstrip are filled with such incredible history, and we’re excited to see it continue for years to come.
Walter Marquez, Fairplex President and CEO, said his team at the facility is “pleased to continue our relationship with the National Hot Rod Association. The city of Pomona and Fairplex are synonymous with drag racing and NHRA. There is so much history here, and now we have a lot to look forward to in the future.
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