Hyundai Joins Disney 100 Years of Wonder Celebration as First Official Sponsor

Hyundai is the exclusive U.S. automotive partner for the Disney100 celebration in 2023 • Integrated 360-degree campaign to include experiential activations, all-new content and ads, merchandising, social extensions and more

FOUNTAIN VALLEY, California November 15, 2022 – Famous Hyundai Motor America disney 100 Years of Wonder as exclusive automotive partner for Disney100. The celebration, which honors the rich heritage of storytelling and immersive experiences that have characterized the company since its founding in 1923, is expected to be the largest global business-to-business celebration in The Walt Disney Company’s 100-year history.

“Disney is a beloved brand that makes an emotional connection with every interaction,” said Angela Zepeda, Chief Marketing Officer, Hyundai Motor America. “Hyundai values ​​customer experiences and the moments and stories shared along the way and together with Disney, we look forward to tapping into emotion and wonder by adding a little magic and inspiration to every journey.”

“As we look back and celebrate ten decades of creating magical and unforgettable tales at The Walt Disney Companywe are thrilled to bring it all to life with Hyundai,” said Rita Ferro, President, Publicity, Disney Media & Entertainment Distribution. “We are combining the best of creativity and innovation to launch a fully integrated campaign that will unlock wonder with multiple touchpoints throughout the year, and as we look to the next 100 years of Disney.”

This sponsorship is one of many collaborations between Hyundai and Disney. In 2021, Hyundai and Disney Advertising, Disney CreativeWorks and Marvel have teamed up to launch a first-ever multi-series campaign for Disney featuring main characters from ABC, ESPN and the Marvel Cinematic Universe as part of the Tucson 2022 »question everything” creative platform.

Additionally, Hyundai and National geographic established “Outside the Academyin 2021 – an educational augmented reality experience that allowed families to explore iconic national parks, while inspiring them to create their own journeys.

About Disney 100 Years of Wonder

Disney 100 Years of Wonder celebrates The Walt Disney Company’s 100th anniversary. The largest company-wide event in Disney history, Disney100 celebrates the impact of Disney’s unparalleled storytelling and experiences on both global culture and audiences, as well as creators, the employees and actors who brought these stories to life. Disney will celebrate its fans with new experiences, products, special events, movies, programs, live streams, exhibits and more across its vast portfolio of beloved brands. Disney100 will honor the company’s past and present, while setting the stage for the next 100 years of Disney magic, as the company creates a bigger, more connected Disney magical universe for families and fans everywhere. .

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a diversified international family entertainment and media company that includes Disney parks, experiences and products; Disney Media & Entertainment Distribution; and three content groups – Studios, General Entertainment and Sports – focused on content development and production for DTC, theatrical and linear platforms.

Hyundai Motor America

Hyundai Motor America is focused on “Progress for Humanity” and intelligent mobility solutions. Hyundai offers U.S. consumers a range of state-of-the-art cars, SUVs and electrified vehicles. Our 820 dealerships sold more than 738,000 vehicles in the United States in 2021, and nearly half were built at Hyundai Motor Manufacturing Alabama. For more information, visit www.HyundaiNews.com.

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