“We are very excited to partner with the NFL as they continue to grow their audience in the UK. The London Games in particular are always special occasions, and we look forward to playing our part. bringing such inspiring experiences to fans in attendance and all watching at home.
FCA-regulated FX and CFD broker IG has partnered with the National Football League (NFL) to become a Presenting Partner of the London 2022 Games and a Premier Partner of NFL UK.
The London Games are a series of annual NFL regular season games played in the English capital.
The IG brand exhibited at the London Games in October
The sponsorship deal, which will see the online trading and investment provider become an official partner of the NFL, will showcase the IG brand at the London Games in October, with IG fan experiences on game day.
IG will also sponsor the matchday ‘Player of the Match Award’, voted for by fans in the stadium, and become the title sponsor of the NFL Sunday Night Football TV show on Sky Sports, sponsor of NFL lifestyle programming on Sky NFL Sports and will have sponsorship identifiers at two of the NFL Games in London on ITV, as well as the live Super Bowl and NFL Show on Friday nights on ITV.
Henry Hodgson, Managing Director of NFL UK, said: “We are delighted to partner with IG as NFL UK’s Premier Partner. With three games being played in London in 2022 and a focus on growing the game at all levels in the UK in the years to come, it’s an exciting time of growth for the NFL here. We look forward to working closely with IG in our shared ambitions to help bring our game to new audiences.
Louis Bridger, Director of IG UK, said: “We are very excited to partner with the NFL as they continue to grow their audience in the UK. The London Games in particular are always special occasions, and we look forward to playing our part in bringing such inspiring experiences to the fans in attendance and all those watching at home.
The London Games kick off on Sunday, October 2 when the Minnesota Vikings take on the New Orleans Saints at Tottenham Hotspur Stadium. Matches also take place on 9 and 30 October, the latter being staged at Wembley Stadium.
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