In-N-Out Burger becomes new sponsor of Pomona Fairplex dragstrip

POMONA – Starting in 2023, the legendary drag race track on the Fairplex property will become known as the In-N-Out Burger Pomona Dragstrip instead of the Auto Club Raceway.

A new multi-year sponsorship deal with the burger chain that serves California and six other western states was announced Tuesday, ending a long-term association with the Auto Club.

Camping World will remain the NHRA season sponsor and Lucas Oil will continue its relationship with the Winternationals, an event that has been ongoing since 1961. The track opened in 1953.

It was also announced that the track has extended its contract with Fairplex from 2028 to 2033, in an effort to ensure there will be drag racing in Pomona for the next decade.

Auto Club Raceway will host another event this year, the NHRA Finals from November 10-13. The NHRA Finals have been held at the Pomona track since 1984.

In 2023, the In-N-Out Burger Pomona Dragstrip will host the Lucas Oil Winternationals from March 30-April 2 and the In-N-Out NHRA Finals from November 9-12.

NHRA Chairman Glen Cromwell said in a statement, “In-N-Out Burger is an iconic brand. To have such a great company as the title sponsor of our historic track in Pomona and our end-of-season NHRA Finals means a lot to the NHRA, our race teams and our fans, and shows the continued growth of NHRA drag racing. .

On October 22, 2023, the Pomona track will host an event celebrating In-N-Out’s 75th anniversary. Billed as a festival, the event will feature non-professional drag races, a car show, concerts and celebrities.

In-N-Out President Lynsi Snyder said, “Drag racing and hot rods have been such an important part of our history at In-N-Out, and the love of racing has also been a big part of my family. I have many special memories on the Pomona dragstrip, many with my dad, and I really look forward to In-N-Out being involved there for many years to come.

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