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Kia unveiled as car sponsor of the Under-17 Women’s World Cup | SportBusiness

South Korean automaker Kia has been unveiled as the Official Automotive Partner of the 2022 FIFA Under-17 Women’s World Cup in India.

The brand’s Indian subsidiary will provide teams, referees and delegates with a fleet of 68 vehicles as part of the sponsorship agreement. Kia India will also provide roadside assistance to Fifa throughout the two-and-a-half-week tournament, which begins with matches in Goa and Odisha today (Tuesday).

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