Kobe Bryant has already entered into a sponsorship deal with his father, Joe Bryant’s basketball club in Italy, with just one stipulation in mind.
Kobe Bryant, like his former Los Angeles Lakers teammate Shaquille O’Neal, understood early on that real wealth comes beyond just the contract you signed with a team. Shaq built a $00 million empire through shrewd endorsements and investments and Bryant did the same around his 17th birthday.e season in the NBA.
He and Jeff Stibel launched a venture capital fund with a total investment of $100 million in 2013. They aimed to invest in the tech industry and start-ups and in doing so made huge profits , none more notable than when Kobe’s investment in BodyArmor forked. $200 million to his wife Vanessa Bryant and family.
While it might seem like Kobe Bryant took 17 long years to make real waves in the endorsement landscape, he actually started quite young.
In 1984, Joe “JellyBean” Bryant, Kobe’s father, moved his family to Italy. So, for almost a decade, “The Black Mamba” grew up surrounded by Italians and returned to the United States in Philadelphia at the age of 13.
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Kobe Bryant got his first sponsorship deal in Italy.
Kobe Bryant and his parents lived in Rieti, Italy, and there Joe moved from team to team. His second team, Olimpia Pistoia, is where youngster Bryant landed his first-ever endorsement deal. It is not known how old he was, but he was certainly between 8 and 12 years old.
According to the New York Post, Bean, an incredibly smart young man, convinced the team owner to buy him a red bike. In return, he would have to represent the team by wearing their merchandise, essentially promoting the team while cleaning up the hardwood.
Italy is not only where Kobe would learn to take some tactful business moves, but more importantly, it’s where he started playing competitive basketball. By the age of 12, he was playing pickup with grown and grown Italian men.
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