Lakers News: How long will Crypto.com be able to sponsor Crypto.com Arena? – All Lakers

Are the new Lakers arena sponsors, Crypto.com, a cryptocurrency exchange, already in trouble?

Less than a year after Crypto.com paid around $700 million for the naming rights to the home venue of the Lakers, Clippers, Sparks and Kings in downtown Los Angeles, it appears the company is facing to a tenuous long-term future.

The venue had been called the Staples Center since its debut in 1999. Staples as a brand is now a shell of itself, so a change of sponsorship seemed in the works in retrospect. Switching to the glitzy fashion of crypto seemed a little dicey, which has now turned out to be an accurate assessment.


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