SunGod will act as the official fan eyewear license holder for the McLaren MX Extreme E team, as well as the Formula 1 outfit.
McLaren Racing has announced an extension to its partnership with SunGod for the brand to become the official fan eyewear licensee of the McLaren Formula One Team and the McLaren MX Extreme E Team from 2022.
SunGod joins the McLaren Extreme E program for its inaugural season in the racing series, which aims to highlight remote environments threatened by climate change.
The expansion of the partnership represents the unified sustainability values of McLaren and SunGod. SunGod is a Certified Carbon Neutral company and has aimed from the beginning to make better and more durable eyewear to the highest standards.
SunGod will continue to support the Formula 1 team McLaren, now as the official fan eyewear licensee. McLaren and SunGod will launch new 2022 limited edition models co-designed by McLaren F1 drivers Lando Norris and Daniel Ricciardo.
Each pair of sunglasses will combine SunGod’s premium 8KO lens technology and ultra-durable Adventureproof frame, as well as McLaren branded lens engraving.
The SunGod brand will be worn on the helmets of Lando Norris and Daniel Ricciardo from the 2022 Formula 1 season.
Lindsey Eckhouse, Director, Licensing, E-Commerce and Esports, McLaren Racing, said: “It is fantastic to extend our partnership with SunGod. Following the popularity of our 2021 design collaborations inspired by Lando and Daniel, we are thrilled to see the reaction from our fan base to the new editions.
“We are also thrilled to have SunGod join our Extreme E journey. Racing in this series represents our mutual commitment to promoting sustainability by driving authentic change through what we do together.
Ali Watkiss, co-founder and managing director of SunGod, added: “We are extremely proud to support McLaren Racing, in both Extreme E and F1, in 2022.
“By taking our partnership to the next level, we’re doubling down on our commitment to our shared goals of performance, sustainability and community, as we work together to see the future in a nutshell.”
#McLaren #extends #partnership #SunGod #Extreme #team