Milk launches 26.2 campaign to sponsor every runner in this year’s marathon in New York

NEW YORK, Nov. 01, 2022 (GLOBE NEWSWIRE) — In a world where male athletes take center stage, milk (yes, real cow’s milk!) is shifting the focus to women with the launch of 26.2. A powerful and experiential campaign, 26.2 is committed to sponsoring this year’s marathon runners while simultaneously supporting the next generation of female runners in partnership with Girls on the Run, an organization dedicated to empowering young girls through running.

26.2 is an equalizer – the numerical distance is the same distance for everyone, regardless of gender. Since 1970, when women were invited to participate, 26.2 has signified women’s determination – her passion and her will to compete. This year, 26.2 is a party.

Launching an open national casting call, Milk invites any woman running this year’s New York City Marathon to sign up for Team Milk – a call for women of all shapes, sizes and stories to sponsor. In addition to providing these athletes with inspirational advice from Peloton experts Olivia Amato and Selena Samuela, essential running gear, educational resources and a support network, Milk will also match the entry fee of each Team Milk member ( up to US$600,000) in a commitment. towards the girls on the run.

Understanding that if the distance is the same, the road to the finish line is much longer for women, Milk shines a light on the journeys of these inspiring women who deign to surpass themselves despite a world of obstacles. From single moms to first-time runners, Milk redefines what it means to be a sponsored athlete, celebrating the power and perseverance of all women.

“Milk is honored to support this year’s marathon runners. While it has been predicted that only 0.2% of the $481 billion in total sports revenue is associated with sportswomen, it is high time to change the narrative,” says MilkPEP CEO Yin Woon Rani. “Milk has always been a performance drink for all athletes – a nutritional resource for all genders – and MilkPEP is proud to have a long history of supporting and showcasing female athletes. The 26.2 program aims to put spotlighting incredible women who are proving to future generations that their dreams matter.

“At Girls on the Run, we are committed to inspiring women and girls to realize their unlimited potential. In a world where nearly 40% of America’s athletes are women, yet they only receive 2% to 4% of the media coverage, it’s time for a change,” adds Liz Wian, vice president of partnerships and development at Girls on the Run International. . “We are thrilled to partner with Milk on 26.2 to not only put female athletes first plan, but proving to future generations that female athletes are just as important.In addition to providing 13 essential nutrients that active girls need at a crucial time of growth, milk provides opportunity and inspiration, which n is priceless.

From an innovative Penn Station 3D billboard visually showing a #TeamMilk member lifting other women training for the marathon to join the #TeamMilk community to a large-scale digital and OOH campaign featuring real life women running this year’s marathon in New York, Milk is dedicated to showcasing the power of women. Women running the New York City Marathon this year can sign up for Team Milk at www.GonnaNeedMilk.com/26.2 to receive nutritional, mental and physical advice from our sports experts, on-site support at the expo, pre-race community support, encouragement from our massive cheer team during the race and access to a Dedicated post-race recovery equipped with recovery kits with essential post-race gear that can also serve as a centralized meeting place for friends and family.

A marathon is a physically exhausting, mentally exhausting and exceptional feat. Every woman who has put in the time, strength, pain and training to cross the finish line deserves to be celebrated. That’s why Milk seeks to sponsor every woman…because every woman is a champion. Milk will be there for everything from training to racing to recovery because when it comes to 26.2…you’re going to need milk.

About the Dairy Processor Training Program
The Milk Processors Education Program (MilkPEP), Washington, DC, is funded by dairy companies nationwide and is dedicated to educating consumers and increasing fluid milk consumption. For more information, visit MilkPEP.org.

Erin Lyde
Gale Partners
[email protected]

Photos accompanying this announcement are available at:

A video accompanying this announcement is available at:


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