NBCUniversal said it signed 19 sponsors for BravoCon, the in-person event where fans can rub shoulders and spill tea with their favorite “Bravo-lebrities.”
The total number of sponsors is four times higher than last year, with Bud Light Seltzer, Lay’s and State Farm among the sponsors present with custom activations across all platforms.
Other sponsors include Allē, Bubly, Chase Sapphire, Chevrolet, Hilton, Infiniti, Natural Diamond Council, Orbit gum, Pepsi, Pure Leaf Iced Tea, Shark Beauty, TRESemmé, Ulta Beauty, ViiV Healthcare, Wendy’s and Yoplait.
There will also be 60 brands available for purchase during the Bravo Bazaar event.
The event takes place Friday through Sunday at the Javits Center and the Manhattan Center’s Hammerstein Ballroom.
“As a brand, Bravo has shattered the glass ceiling of fandom by becoming a competitively coveted and financially sought after cross-platform cultural phenomenon,” said Laura Molen, president, publicity and partnerships, NBCUniversal. “He has cultivated a community that drives high engagement and drives high-impact results for marketers, which is why 19 sponsors have trusted us and signed up as partners for this year’s BravoCon. our personalized content on the ground to the incredible offers of our virtual and real bazaar to our turnkey streaming and digital activations, we have presented large-scale opportunities for our partners at all levels and are incredibly proud of the outpouring of support we received.”
Presenting sponsor Bud Light Seltzer will have a Saturday night activation with Bravocon After Dark, which will feature a performance by Vanderpump Rules star Tom Sandoval and his band performing the “Loudest Flavors Ever”.
Lay’s will present happy hour celebrations with original menus and appearances by some The Real Housewives.
Returning presenting sponsor State Farm is creating “The Bravohood,” an integration that lets fans step into a dreamy Bravo neighborhood inspired by the network’s programming. ■
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