New SVG sponsor spotlight: Newsbridge’s James Fraser on the power and precision of AI-based cuts for sports rights holders

The Video Sports Group is pleased to welcome Newsbridge as a new corporate sponsor. Based in France, the company is the ultimate platform for valuing new generation media by offering video indexing tools based on the contribution of multimodal AI for media and sports rights holders. Taking into account facial, object and scene recognition with audio transcription and semantic context, Newsbridge enables access to content while simultaneously providing a unique clip & collect experience for external media buyers or sponsors. Whether it’s logging, archiving, investigative research or content resale, the solution enables intelligent management of media assets.

In this new SVG sponsor, James Fraser, Head of US Sales at Newsbridge dives deep into how the company plans to repeat its success with its new US venture, the services it offers, how customers are using their solutions across the industry, and what the next steps will be business over the next 6 to 12 months.

To introduce yourself to other new SVG sponsors, watch the SVG New Sponsor Spotlight series on SVG’s YouTube Channel.

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