Newcastle United align with new business partnership as businesses line up to support the club

Photographs have been published online staff from Saudia, the national airline of Saudi Arabia, posing for publicity material in Newcastle. The club is 80% owned by the Saudi Public Investment Fund following last year’s takeover, and Saudia has long been named as a potential sponsor.

Another image was released of billboards in St James’s Park bearing the Saudia name.

However, the Gazette understands that Saudia is not lined up as a sponsor on the front of the shirt.

United CEO Darren Eales said last month: “When it comes to PIF investments, they invest globally in hundreds, if not thousands, of companies. From this alone, you have the ability to open a door to a whole host of different conversations. I think that’s a huge advantage we have. There will be – and already are – a line of companies that will be thrilled to be part of this story.

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