Newcastle’s new shirt sponsor may not be a Saudi company after all

Newcastle United will have a new kit sponsor for the 2023/24 season, and the Shields Gazette have provided an update on the club’s search for a new partnership.

It was reported earlier in the year that the Magpies’ association with FUN88 was to end prematurely. The Chinese betting company became Newcastle’s main shirt sponsor in 2017, following their promotion to the Premier League under Rafa Benitez.

Newcastle’s deal with FUN88 was later extended into 2020, but now the new owners want a change.

PIF and co are looking to increase income for St James’ Park, allowing them to invest more money in the club. Therefore, they want a more lucrative shirt sponsorship deal.

It was reported in June by i News that the club has agreed to end its agreement with FUN88 earlier than expected.

Photo by Serena Taylor/Newcastle United via Getty Images

The betting company’s logo will not be on the Toon shirt from next season, and the Shields Gazette has provided an update on the situation.

Given Newcastle’s relationship with Saudi Arabia and the sponsors that have already been agreed, there has been huge speculation that the shirt sponsor will be a Saudi company.

We already have Noon as a round sponsor, while the club recently announced that Saudia will be the club’s travel sponsor for next month’s trip to Saudi Arabia.

All roads seem to lead to a lucrative deal with a Saudi company for the jersey sponsor, but that may not be the case.

According to the Shield Gazettechances are a non-Saudi sponsor will replace FUN88 on Newcastle’s kits.

This will surprise many. And this indicates the growing popularity of Newcastle across the world.

When the takeover took place, other clubs feared Newcastle would enter into overly inflated deals with Saudi companies as an FFP loophole. The Premier League has since established new rules to ensure this cannot happen.

Newcastle’s next sponsor will be a big one. There is a real desire to increase the club’s income through sponsorship. And if they can do it using a company that is not related to the consortium, that would be even better, because it would avoid further questions from outside about the owners.

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