India’s largest candy brand, Power Gummies, has announced sponsorship of SplitsvillaX4’s final season as a health partner. The association with SplitsvillaX4 will allow Power Gummies to present its product line, including Superb vitamins for hair and nailsas a member of ‘Matlab Power gummies for hair growth’ campaign on the show.
As a health partner, Power Gummies will ensure that participants have all the nutrition and power they need to perform their tasks effectively and provide absolute care in the form of a nutritional best friend. Hosts Sunny Leone and Arjun Bijlani will make product mentions throughout the show. There will also be a Power Gummies challenge. The contestant will be required to consume a unisex candy prior to the task to reinforce the importance of vitamin intake for a healthy body and that Power Gummies are the easiest solution in the twistiest way in Spiltsvilla.
With this partnership, Power Gummies strives to connect with Gen Z and millennial consumers to increase their interest in gummies. The company would also offer gift baskets to the winning contestants. It will include Power Gummies Gorgeous Hair and Nail Vitamins, Merchandise (beautiful scarves), Mask, Travel Pillow, Hair Scrunchie, and Dapper Hair and Beard Vitamins.
Commenting on the association, Divij Bajaj, Founder and CEO, Power Gummies said, “Our goal at Power Gummies is to remove the mandatory notion of taking vitamin supplements as medications by providing a user-friendly alternative in delicious multi-vitamins. Our partnership with SplitsvillaX4 provides an ideal platform to educate people, primarily GenZ and Millennials, on the importance of good health and the simplicity of maintaining a healthy lifestyle with just two gummies a day.
With SplitsvillaX4, Power Gummies will spread the word about innovative gummies that vividly focus on intertwined relationships, varied personalities, and lifestyle-oriented, situation-based tasks. Additionally, competitors will increase brand awareness by posting five product-specific Instagram videos about the product experience. Additionally, Power Gummies will announce the upcoming release of their Dapper Hair & Beard Gummies through a digital presence and booth location during the show.
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