Pernod Ricard Korea has announced that Jameson, the world No. 1 Irish whiskey loved by people all over the world, will participate in one of Korea’s biggest camping festivals, Go Out Camp, as the main sponsor.
Go Out Camp has been very well received by people who love the outdoors since its debut in 2012 and is now celebrating its 14th anniversary. It takes place for three days from October 14 to 16 at campsites in Taean, Chungcheongnam-do.
Jameson participates in the festival to provide a special opportunity to directly experience the relaxing and enjoyable moment of “chilling”. People[i] from all walks of life come together to spark sparks and make real connections in Go Out Camp.
The Widening the Circle area, specially revealed for this festival, is designed to help people harmonize with each other. Beginning with a performance by the lo-fi musicians specially presented by Jameson to promote a moment of relaxation, Jameson will unveil a variety of practical events such as the Jameson Highball experience and the sale of camping products in the zone. In addition, a large campfire area where people can hang out will be set up.
The Go Out Camping festival attracted a lot of attention, with its admission tickets selling out in just one day.
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