Sponsor a child

Quaker challenges consumers to help donate 5 million meals by Super Bowl LVII

Why the date?

Most football fans will instantly recognize it as the title game of the 2022 National Football League (NFL) season.

As the Official Oatmeal Sponsor of the NFL, Quaker has strong ties to Super Bowl LVII.

Why $500,000?

This is equivalent to financing 5 million meals.

$1 helps provide at least 10 Feeding America Guaranteed Meals on behalf of local member food banks. From October 14, 2022 through February 12, 2023, Quaker will match dollar-for-dollar donations, made through its QR code, up to a total of $250,000. The minimum contribution is $150,000.

Feeding America is the largest hunger relief organization in the United States, with a network of more than 200 food banks, 21 statewide food bank associations, and more than 60,000 partner agencies, custodians eating and meal programs.

hunger countdown

The PepsiCo-owned brand launched the initiative on World Food Day (October 16), unveiling the Quaker Hunger Clock at the Westgate Entertainment District in Glendale, Arizona, west of Phoenix and just outside exterior of State Farm Stadium where Super Bowl LVII will take place. .

Many residents live in “food deserts” or more than a mile from fresh, healthy food. There are 43 food deserts in Phoenix, more than 75% of the total number of food deserts in Maricopa County.

Quaker hopes the clock will bring awareness to the vast number of people facing hunger not just in Phoenix, but across the United States.

“More than 34 million people face hunger in America, including nearly 9 million children,”said Lauren Biedron, vice president of corporate partnerships at Feeding America.


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