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Real Luck Group sponsors Peruvian esports team Thunder Awaken

Real Luck Group and its subsidiaries doing business as Luckbox will sponsor one of Peru’s leading esports teams, Thunder Awaken.

Real Luck Group and its subsidiaries doing business as Luckbox will sponsor one of Peru’s leading esports teams, Thunder Awaken.

As noted by Real Luck Group, the sponsorship marks an important step in its marketing rollout in Latin America, building on its recent player acquisition debut in Brazil.

The band added that Thunder Awaken are “Peru’s biggest professional team with a loyal and growing fanbase of over 16 million across their network.” He will compete in Dota 2 at The International 11, one of the biggest esports events, with the event seeing 30% year-over-year growth in 2021, peaking at 2.7 million unique viewers .

“Peru is a strategically important market for us,” said Daniel Sanders, Chief Marketing Officer of Real Luck Group. “Not only given the huge interest in esports, but also to expand our online casino and sportsbook offerings to punters in this dynamic market.

“This new initiative also gives the Luckbox brand exposure to 16 million fans (Thunder Awaken Channels) through the Dota 2 International 11 competition. Latam growth over the next few months. »

The partnership with Thunder Awaken represents its first major over-the-line marketing initiative in Latin America for esports, and brings with it significant branding and an integrated nationwide approach to Peru.

Real Luck Group added that Brazil saw a significant increase in player registrations, traffic and deposits for Luckbox in October.

In August, Real Luck Group released its second quarter 2022 financial results, reporting C$10.6 million (US$8.2 million) in cash and no debt, with its online casino Luckbox expected to generate positive monthly EBITDA. by the second half of 2023.

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