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Real Madrid renews sponsorship deal with Emirates airline until 2026

MADRID, Oct 14 (Reuters) – Spanish soccer club Real Madrid have renewed a sponsorship deal with airline Emirates until 2026, the team announced on Friday.

Although the parties didn’t disclose financial details, Spanish sports newspaper Marca reported the contract’s value at around €70m per year plus variables.

The logo of the flag bearer of the United Arab Emirates has appeared on the shirts worn by Real Madrid players since 2013.

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Emirates first became Real Madrid’s global sponsor in 2011. Since then, the Spanish club have won 22 titles, including five coveted UEFA Champions League cups.

Shirt sponsorships are crucial for popular teams with high shirt sales like Real Madrid, as they expose brands’ logos to millions of viewers around the world.

Last season, Real Madrid topped global football jersey sales through online retailer Amazon (AMZN.O) with 3.3 million euros ($3.21 million) in merchandising revenue, according to reports. data from consulting firm Kiliagon.

($1 = 1.0290 euros)

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Reporting by Joanna Jonczyk-Gwizdala and Joao Manuel Mauricio, Editing by Inti Landauro, David Latona and David Evans

Our standards: The Thomson Reuters Trust Principles.

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