New VP of Marketing competes in nation’s longest off-road boating competition
ANN ARBOUR, Mich., October 5, 2022 /PRNewswire/ — real truck, Leading Manufacturer and Online Retailer of Aftermarket Truck Parts and Accessories, Announces Sponsorship of Rugged Team RubiBelles (#158) in 2022 rebel rally. The team is made up of Lee Riser and Rebecca Gabel who will be racing in a 2018 Rubicon Jeep Wrangler JLU. The 2022 Rebelle Rally begins in North Lake Tahoe tomorrow morning. Riser is RealTruck’s new VP of Marketing; its focus is to lead product marketing for manufacturer brands.
“Rebecca and I are so excited to be racing our first Rebelle Rally out west,” Riser said. “We know there will be tough elements to face, but we both love challenges and know it will be a great experience,” she added.
The Rebelle Rally, which began in 2015, is America’s first women’s off-road sailing race and the longest competitive off-road rally in the country. This year, 55 teams will take part in the ten-day endurance event, which covers more than 1,600 miles across California and Nevada. The race is structured in the Rebelle format, which means teams can only use a compass, maps and roadbooks for race strategy. The teams are made up of two women, a driver and a navigator, and participants come from 94 cities, 24 states and 5 countries aged 23 to 74.
“We at RealTruck are thrilled to follow Lee and Rebecca on their journey as they race the 2022 Rebelle Rally,” said Tony Ambroza, Chief Growth Officer. “Our goal is to inspire people to get up, get out there and experience all of life’s adventures. Lee and Rebecca embody our team’s passion for the RealTruck lifestyle. We couldn’t be prouder to sponsor the Rugged RubiBelles to compete in this unique and demanding race.”
Riser and Gabel met through a mutual friend and decided after just one call to take on Rebelle Rally together. Riser has nearly 20 years of experience in the automotive industry and Gabel, a Navy veteran, grew up off-road and has nearly a lifetime of experience. For more information on the Robust RubiBelles and the visit of the Rallye Rebelle rebelrally.com.
RealTruck is the premier vertically integrated truck, Jeep® and off-road parts and accessories company in North America. Based at Ann Arbour, Mich. with more than 5,000 employees and 35 sites across North America, the company is an innovative and market-leading online retailer and manufacturer. Realtruck.com is the ultimate source and digital destination for those who love and live a “Real Truck” lifestyle. Fueled by its customer-focused mindset, RealTruck continuously designs, develops, manufactures and sells industry-defining products with over 570 patents and growing. RealTruck’s portfolio of 28 leading product brands is #1 or #2 (in US market share) in each of their major categories. Its extensive omnichannel approach enables RealTruck to serve customers wherever they research, research and purchase products online at RealTruck.com or the Truck Hero Pro channel, which includes more than 12,000 automotive dealerships and partnerships (OEMs). RealTruck is designed to provide a seamless customer journey from idea to installation. For more information, visit realtruck.com.
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