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Red Bull Announces Launch of NFT with Crypto Sponsor Bybit | SportBusiness

Formula 1 racing team Red Bull Racing has unveiled a new non-fungible token (NFT) in partnership with cryptocurrency exchange sponsor Bybit and Japanese NFT creator Chiru Labs.

The collaboration sees the NFT, Lei the Lightning Azuki, feature on the racing cars of drivers Max Verstappen and Sergio Perez for the final race of the F1 season, in Abu Dhabi. This is the first time an NFT has been featured on an F1 car and the activation will continue until the 2023 season.

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