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Richard Mille on the sponsorship of the Arts & Elegance car show in Chantilly

The Chantilly Arts & Elegance The show dedicated to vintage and modern cars has made a comeback for the first time since 2019 – the biennial event known for showcasing the world’s finest cars was canceled in 2021 due to the pandemic. A record 20,000 spectators turned out on September 25, 2022 for the sixth edition bringing together 800 cars, created in 2014 by Patrick Peter, founder of the Stone Group, in the prestigious setting of the Château de Chantilly, an hour’s drive north of Paris. In the spotlight, three car competitions: the Concours d’Élégance in which various manufacturers take part with a concept car alongside a fashion house in the century-old French tradition, the State Competition for collectors of vintage cars and the Grand Club Prize for the best automobile club. Timothée Malachard, Marketing Director of Richard Milletells me why the luxury watch brand has been a title sponsor since the very first edition.

Were you happy to find Chantilly Arts & Elegance for the sixth edition this year, three years after its last edition due to COVID-19?

Of course, we were delighted to find what is one of our major events in such a magnificent setting as the Château de Chantilly, one of the most beautiful castles in France.

Describe Richard Mille’s classic car collection. What values ​​does Richard Mille share with vintage cars?

Above all, his car collection reflects his passion for cars since childhood and many cars he dreamed of. The golden age of racing is often referred to as the 1960s and 1970s period, as engineers back then were true pioneers with few regulations, as is the case in modern motor racing. Many of his cars are works of art from an engineering perspective and have greatly influenced the brand until today. His collection is very open and not at all linked to a particular brand.

What is special about Chantilly Arts & Elegance in particular for Richard Mille being the official partner of this historic motor show since its launch in 2014, born of its friendship with Patrick Peter and the sponsorship of other automotive events that he organizes ?

This event was born out of the desire of Richard Mille and Patrick Peter to relaunch the traditional Concours d’Élégance pioneered by France in the 1920s, then a leader in the production of exceptional road cars. Chantilly is a celebration of over a century of automotive design and brings together both vintage cars and the latest concept cars for one weekend and for all to see. Collecting these rare cars in public is the centerpiece of Chantilly, as today many of these cars are stored in private collections.

What do you think were the highlights of this year’s show, and which category or car was the one to watch?

There is not one outstanding category here as the range of vintage and modern cars is quite extensive. Many outstanding classic cars were exhibited and entered the competition as well as concept cars from prestigious car manufacturers.

What type of experience did you hope to offer your guests at Chantilly Arts & Elegance, and is this a way to promote and develop your brand, to make it better known and appreciated by potential and existing buyers of Richard Mille watches? Why are high profile classic car events essential to promote the lifestyle embodied by Richard Mille’s 21st century luxury watches?

After the COVID-19 period that we have all experienced, this event is above all about spending time with all our very loyal customers who are totally committed to the universe of the brand. Chantilly Arts & Elegance means sharing the values ​​and the spirit embodied by the brand and its passion! Classic car events like this bring together like-minded people with a passion for cars, and for us it makes perfect sense to create and activate such events, especially in the spectacular gardens of the Château. of Chantilly.

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