Sharjah Media City Joins SIFF as Gold Sponsor

Additionally, Shams will hold workshops as part of its “Mini Hekaya” initiative to teach children and young people about screenwriting and its role in artistic and film success.

Sharjah Media City (Shams) has announced its participation in the ninth edition of the Sharjah International Film Festival for Children and Young People (SIFF) as a Golden Sponsor.

Shams will host a series of interactive workshops to empower children and young people in the media and creative industries, in line with its efforts to strengthen the media and creative sectors, in addition to training and empowering a new generation of creators and artists in Sharjah and the United Arab Emirates.

Organized by FUNN – Sharjah Media Arts for Youth and Children, the festival is under the patronage of Sheikha Jawaher bint Mohammed Al Qasimi. The event runs at the Al Jawaher Reception and Convention Center until October 15, 2022, with 100 films produced in 43 countries around the world.

Speaking about the attendance, Dr. Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams), said: “The Sharjah International Film Festival for Children and Young People is of particular significance to Shams, given its role as pioneering creative platform that trains and empowers a new generation of young artists who can support the cultural advancement of Sharjah and the UAE.

He added: “We are happy to participate in the ninth edition of the festival as a Gold Sponsor. This reflects our distinguished and longstanding relationship with the organizers of the event, FUNN – Sharjah Media Arts for Youth and Children, and highlights the notable role the festival plays in promoting the artistic and creative sectors.

“Shams is always looking for opportunities to help educate professionals in the film and arts industries, and to that end we have undertaken pioneering efforts, such as producing the film 218, launching a series of script room workshops (Hekaya) to train aspiring screenwriters, and much more. Through our participation this year, we hope to highlight the artistic potential of children and young people and present them to society and the film industry as talented individuals capable of leaving their mark on the sector.

In addition to its role as sponsor, Shams adds an artistic and creative element to the ninth edition of SIFF with a platform that showcases its experiences and efforts in the development of the media sector and the film industry, and which will host a series of creative activities for children and young people to spark their passion for cinema and the creative industries.

Shams invites all festival attendees to visit its workshops and creative activities, which include the Young Screenwriter Competition which aims to encourage screenwriting and nurture young talent in this field by reading their work and providing advice . Additionally, Shams hosted the E-Heroes contest, which is a video game designed to attract and engage young people with movie-inspired characters.

Shams will also hold a series of workshops as part of its “Mini Hekaya” initiative targeting children and young people, with the aim of teaching them the art of screenwriting and its role in the success of artistic works and cinematographic. The sessions will teach participants how to write creative ideas in the form of cinematic formats and present them to the public.

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