Sponsorship loss leaves Le Col-Wahoo in uncertain position for 2023

It’s been less than 12 months since cycling clothing brand Le Col teamed up with fitness tech company Wahoo to co-sponsor a UCI continental team. Instead of the team looking to celebrate an anniversary like The Col-Wahoothey were looking for a new sponsor to continue in 2023.

According to a report on BikeNewsone of the team partners pulled out earlier this week, with team manager and co-founder Tom Varney aiming to fill a gap in the estimated €400,000 budget. Cycling news understands that it was a potential new partner, not a current partner, who failed to show up next year, which left the team uncertain about future funding.

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