SportsBiz’s Revolutionary SaaS Platform Enables Brands to Maximize Sports Sponsorship

NEW YORK–()–With the World Cup less than a week away, sports sponsorship will be at its peak as global brands aim to align with the buying behavior of the estimated five billion viewers of this flagship event.

Walk in SportsBiz. Its end-to-end SaaS suite enables $100 billion industry sponsors to match with optimal athletic assets, maximize all dollars invested, and measure the value of their sponsorship investment without bias. SportsBiz this month launched an industry-first TV, web and social media solution that allows brands to become their own in-house agency and make actionable decisions in a fraction of the time and cost.

But how do corporate brands know that that high-profile sponsorship, that local ATP tennis tournament, that local NFL team, or that star athlete are commercially optimal choices? What can they do to stand out among the dozens of “super sponsors” who aim to maximize their ROI for the same sports asset? Moreover, how can a sponsor be sure that a possible sports sponsorship aligns with its social responsibility practices and avoids unexpected pitfalls, many of which are exposed at the World Cup? And ultimately, how do they know the actual outcome: what value did the overall sponsorship spend actually generate?

According to the eminent sports economist Dan Rascherauthor of Financial Management in the Sports IndustrySportsBiz’s pioneering software platform is a “breakthrough solution that will finally maintain industry honesty and dramatically and objectively increase sponsorship ROI.”

A 30 year veteran of the sponsorship industry, Steve Feuerstein recognized a void and embarked on a multi-year technology mission. He created SportsBiz to develop 21st century solutions infused with AI and machine learning that have yet to be realized in the industry. BrandMatch, SponsorMax and AssetROI are the three main products of the platform.

“The sports industry is facing the most transformative and disruptive time in its history. Corporate brands often sacrifice up to 50% of all sponsorship dollars invested while trying to leverage a meaningful and unique connection between the brand and consumer passions for sports,” noted Feuerstein, founder and CEO of the company. “Corporate brands have waited decades for an unbiased remedy that will demonstrably increase the value of sponsorship,” Feuerstein added.

SportsBiz launched its flagship software solution after conducting a pilot project for Wells Fargo’s longtime title sponsorship of the Wells Fargo Championship on the PGA Tour, showcasing 50 actionable strategy recommendations. Its platform has positioned Wells Fargo to earn more than $3 million in incremental value for TV, web and social media—120 times the price of investing in a solution.

With significant disruption in the industry and increased demand for sponsorship accountability, the future bodes well for SportsBiz and its DeepSport platform. “DeepSport Solutions is a remarkable software platform that empowers sponsors like no other in the industry,” commented Keena Turnervice president and senior adviser to the general manager of the San Francisco 49ers and four-time Super Bowl champion with that franchise.

About SportsBiz Group Inc. and DeepSport Solutions Software Platform

SportsBiz develops dynamic software solutions that serve professional sports, college sports and eSports sponsors. Soon to be launched solutions include Social Impact, Metaverse, BrandMatch and Campaign Recommendation Engine. Learn more about SportsBiz.com.

Contact: Dave Whorton | Demonstrations of limited exclusive solutions | Available on demand

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