Summit Racing Equipment will sponsor JJ Yeley at Talladega in October. Picture from Rick Ware Racing.
Rick Ware Racing (RWR) today announced that an existing partnership with its NHRA Top Fuel team with Summit Racing Equipment will extend to RWR’s NASCAR Cup Series program.
The Summit Racing Equipment logo will be featured on the #15 RWR entry, driven by JJ Yeley, in this weekend’s Yellawood 500 at Talladega Superspeedway. Through this partnership, Summit Racing Equipment will access NASCAR’s broad fan base to reach further into the realms of high performance enthusiasts. Summit Racing is well known for supporting racers in multiple motorsport categories. Now, through its partnership with RWR, Summit Racing will access NASCAR, NHRA, IndyCar, IMSA Sportscar and World Supercross through a single conduit.
“This is an incredible example of how RWR can take marketing partners to new levels in multiple forms of motorsport through a single source,” said Rick Ware, owner of Rick Ware Racing. “Summit Racing Equipment is a particularly unique company to utilize this approach, given its diversity of products available in its retail lineup. Summit Racing’s products offer solutions for the motorcycle, oval, racing enthusiast road and drag racing, as well as to meet the needs of dirt and tarmac racing.RWR has invested heavily in different forms of motorsport and is the perfect solution for companies looking to achieve them all with a single solution. .
“We have a great partnership with Clay Millican and Rick Ware Racing,” said Jim Greenleaf, Motorsports and Events Manager for Summit Racing Equipment. “We appreciate the opportunity to extend this partnership with JJ Yeley for the Yellawood 500. We are thrilled to be part of this event with an exceptional team.”
“Summit Racing Equipment has grown to support many forms of motorsport throughout our nearly 55 years,” said Summit Racing Equipment Marketing Director Al Noe. “We are enthusiasts who share our customers’ passion for performance and racing, and it will be exciting to see the Summit Racing Equipment logo on JJ’s Mustang at Talladega. We would like to thank Rick Ware Racing for the opportunity to showcase Summit Racing at this event.
-Rick Ware Racing-
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