eteam sponsor

Tata Consultancy Services will be the new title sponsor of Jaguar Formula E Team

Tata Consultancy Services (TCS) has joined iconic British racing team Jaguar Racing as Title Partner ahead of the 2021/22 ABB FIA Formula E World Championship. The team will be known as Jaguar TCS Racing.

During this multi-year partnership, TCS and Jaguar will create a platform that will drive research and innovation while moving towards advanced concepts and electric vehicle technologies. The Formula E championship is a single-seater motorsport championship for electric cars.

TCS will leverage its expertise in technology transformation and its experience of working with key players in the electric vehicle value chain to help Jaguar TCS Racing become a catalyst for electrification, supporting low carbon emissions and sustainable mobility. The partnership will see the creative use of data and insights from the racetrack to shape the broader growth, development and transformation of the entire electric vehicle ecosystem.

Rajesh Gopinathan, CEO & MD, TCS: “We are delighted to extend our partnership with Jaguar Land Rover and join forces as Jaguar TCS Racing. As the world rushes towards electrification, this collaboration will pave the way for the adoption of advanced technologies, the use of cleaner energy and the evolution of new business models.

Our efforts will go beyond business to have a lasting impact on people, communities and the planet.

Thierry Bolloré, CEO of Jaguar Land Rover, President of JLR Motorsport: “Motorsport is the ultimate challenge and to succeed in this highly competitive field, you have to excel in all areas. Technology, innovation, agility, unity and teamwork are all important learnings that we can implement across the company and the wider group. I recognize these benefits and want to ensure that our future motorsport business structure is set up for maximum success.

With just 87 days until the start of the new season, Jaguar TCS Racing is focused on refining the race car in the team’s Formula E history, including revisions to several software areas to improve handling energy, make the racing car faster and more efficient. The team has also invested time in understanding and simulating the new qualifying system and practicing pit stops in the garage, which will become an important feature of the first 10 minutes of the new format.


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