The obvious omission from the new version of Saudi sponsor Newcastle United

There was one glaring omission in Newcastle United’s partnership announcement with SAUDIA.

Newcastle United have partnered with Saudi national airline SAUDIA ahead of next month’s mid-season trip to Riyadh. As part of the week-long training camp, the Magpies will face Saudi Pro League champions Al-Hilal on December 8.

Eddie Howe, his team and players, excluding those involved in the Qatar World Cup, will fly to the Middle East on a SAUDIA-chartered flight after the Saudi national company was confirmed as airline partner club official.

SAUDIA, whose slogan is ‘Saudi Business Links – Your Gateway to Arabia’, was the hero sponsor in Saturday’s 1-0 win over Chelsea at St James’ Park – and the relationship will continue for the trip to Riyadh.

“While Newcastle United are on an exciting and ambitious journey to grow their global reach and fan base, we are also very focused on growing our fan base and following up in Saudi Arabia and the rest of the Middle East. Orient,” club commercial director Peter said. Silverstone.

“Our ambition is to become the most supported English Premier League football team in Saudi Arabia; a country whose population includes a large, young, passionate and highly engaged football community.

“We are delighted to partner with SAUDIA as our Official Tour Airline Partner, and look forward to working with them on our trip to Riyadh and for the remainder of the 2022/23 English Premier League season.”

What was missing?

The picture attached to the press release showed Silverstone and CEO Darren Eales holding Newcastle’s home shirt which read ‘SAUDIA 22-23’, while the two SAUDIA representatives held United’s green and white top.

Indeed, eagle-eyed supporters were quick to notice that Newcastle’s main shirt sponsor, Fun 88, was not on display. The Magpies’ sponsorship deal with the betting company ends this summer, and fans are already speculating who will take their place.

Regarding SAUDI, however, it is understood that the absence of the Fun 88 logo is due to gambling advertising laws in Saudi Arabia. There are no state-licensed casinos, bookmakers or poker rooms in the Saudi Kingdom, and all forms of gambling are illegal.

The partnership between SAUDIA and Newcastle will undoubtedly have been big news across the country. Interest continues to grow with the Magpies being 80% owned by the Public Investment Fund.

Khaled Tash, Chief Marketing Officer, SAUDIA Group, added, “We are committed to bringing the world to Saudi Arabia, and that includes partnerships with global sports giants to further evolve our landscape.

“We hope to form a cultural bridge between Saudi Arabia and the world as we believe our culture has the potential to transcend borders, whereby we inspire and connect with guests from around the world in new and meaningful ways.”

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