The ABB FIA Formula E World Championship and the Sao Paulo Mayor’s Office today welcomed Brazilian racing drivers, city officials, Formula E executives and a new title sponsor for a launch event of Julius Baer Sao Paulo 2023 E-Prix.
Tens of thousands of Brazilians – among the most passionate motorsport fans – are expected to watch the race on March 25 next year at the Sambadrome, home of the Sao Paulo carnival, in the series’ first visit to the South American county.
Two Brazilian drivers from the world’s first all-electric racing series, Lucas di Grassi (Mahindra Racing) and Sergio Sette Câmara (NIO 333) were in Sao Paulo alongside Mayor Ricardo Nunes, Gustavo Pires of Sao Paulo Turismo and Alberto Longo , Formula E Co-Founder and Chief Championship Officer, to meet the fans and welcome a new title sponsor for the race.
Julius Baer, a valued long-term global partner to Formula E, was announced today at the launch event as the official title sponsor of the 2023 Julius Baer Sao Paulo E-Prix.
Lucas di Grassi can’t wait to race at home
Carnival racing day for the Sambadrome
Race spectators will enjoy a full day of entertainment for the whole family, including live pre- and post-race performances, local food offerings and the chance to meet the Formula E drivers. All grandstands will be at heart of the action as the race begins at the Sambadrome.
Twenty-two drivers from 11 teams will race on an exciting new track layout at the Sambadrome designed to encourage high-speed action but with minimal impact on daily traffic caused by construction.
The race will take place just a month after Sao Paulo’s famous carnival was held at the Sambadrome and will see one of the city’s biggest outdoor venues revitalized to host Formula E.
“We look forward to racing in the bustling city of Sao Paulo, thanks to the help and vision of the Sao Paulo City Council,” said Alberto Longo, co-founder and Formula E championship director. “Together, we will bring a motorsport carnival electric car to Sao Paulo where we will showcase the pinnacle of electric racing and innovation – our Gen3 car – on local streets and the infamous Sambadrome for passionate Brazilian fans.”
The Brazilian Sergio Sette Camara is in Gen3, with NIO 333
“Racing in one of the most populous cities in the world with such a rich and dedicated motorsport culture will show how Sao Paulo is embracing change by encouraging the adoption of electric vehicles to benefit people’s health and the environment. .”
“The city of Sao Paulo hosts thousands of cultural, sporting and commercial events every year and having Formula E on our calendar is a source of pride and celebration,” said Ricardo Nunes, Mayor of Sao Paulo. “A race with exclusively electric vehicles also responds to our program of objectives, which has the sustainable development objectives as a premise of design and execution in each of its 77 points.
Beatriz Sanchez, Head of Region Americas and Board Member of Bank Julius Baer & Co. Ltd, said: “Eight years ago, Julius Baer recognized the potential of Formula E and decided to invest in the development of the racing series.
“Together we have made Formula E one of the most important motorsport series in the world and a successful test bed for innovations advancing the future of mobility. We strongly believe that here in Brazil perhaps more than anywhere else – in a country whose flair for racing and motorsport is legendary – the racing series and its messages will command wide attention.”
Mahindra Racing driver Lucas di Grassi said: “I’m looking forward to racing in Sao Paulo in March, thanks to Formula E and the Sao Paulo City Council for bringing this vision to life. The Sambadrome is going to be amazing as the fans can cheer from the starting grid, there’s no better feeling than racing on home soil. I’m the most successful driver in Formula E with over 1000 points but the ones I score here will be the best!
Formula E Team NIO 333 driver Sergio Sette Camara said: “Season 9 will definitely be one to watch. I will be racing with NIO 333 as we enter a new generation of cars – the Gen3. The races in Sao Paulo make this season even more special. There’s nothing quite like running home with your cheering fans. It’s going to be amazing!”
Giovanni Guerra, Conferacao Brasilera de Automobilismo, said: “It is with great joy that the Brazilian Automobile Confederation welcomes the arrival of Formula E in Brazil and thanks Mayor Ricardo Nunes, Alberto Longo, Formula E and their teams respective for this great effort. We are honored and committed to working together to make Formula E in Sao Paulo a success and establish itself as one of the premier and enduring events in the category. CBA’s technical, athletic and circuit teams, made up of the highest skill professionals, are ready to help make this dream a reality, with the grace of God.”
Carlos Pignatari, Acting Governor, State of Sao Paulo: “Sao Paulo, this megalopolis that we have in Latin America, continues to set examples in various fields, including the most difficult to match, such as the environment, technology and social development. Sao Paulo is the capital of entertainment, a city that continues to develop, to generate jobs, income, to preserve the environment.
“Next March, Sao Paulo will also showcase the technology, rapid pace of development and speed of an electric car, which is something incredible. Congratulations to everyone who believed in this event and believe that Brazil can continue to make a difference in Latin America”.
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