Local company Truda Foods will continue to provide much-needed support to the KwaZulu-Natal Canoe Club (KNCC) and the Dusi Canoe Marathon, but no longer as the main sponsor of the race.
The Mkondeni-based operation said on Wednesday it would remain fully behind efforts to clean up rivers in the area to help the paddling community as a whole, and the Dusi in particular.
It comes after Truda announced on Tuesday that it would not be renewing its two-year sponsorship of the Dusi as there were certain developments before and during the 2022 edition of the race in February which negatively impacted its commitment to the sport. annual marathon between Pietermaritzburg and Durban.
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These included alleged negative comments from a national official about water quality and the non-use of the official brand by some competitors.
The company promoted its instant porridge brand MyLife at the three-day Dusi.
Wednesday’s follow-up statement on the matter said the company “continues to enjoy a healthy relationship with the KwaZulu-Natal Canoe Club.”
The issues relate solely to the conduct of KNCC’s parent body, Canoeing SA, and its executives.
The Camps Drift-based KwaZulu-Natal Canoe Club also released a follow-up statement, saying it will continue its relationship with Truda and that some concerns should be addressed by Canoeing SA (CSA), not the club.
Truda will take part in a cleanup on the Duzi River for a race on Sunday called The Umpetha Challenge, according to KNCC Chairman Doug Gow.
The Dusi is run by a group of KNCC volunteers. This event generates a substantial amount of money for the KwaZulu-Natal Canoe Union (KNCU), which is the regional body, and CSA, the national body. This is the biggest source of revenue of any canoeing event in the country going to these organizations.
The club has confirmed that Dusi 2023 is scheduled to take place from February 16-18, starting at Camps Drift in the city and ending at the Blue Lagoon in Durban as usual.
She is looking for a new title sponsor for the event, and Truda offered her best wishes in that regard.
Truda also confirmed Wednesday that it will continue to sponsor selected Dusi participants next year, some of whom are title hopefuls.
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