TelevisaUnivision said Bacardi and 1800 Tequila have joined the list of companies sponsoring Univision’s Latin Grammy Award telecast.
Bacardi and 1800 Tequila join returning sponsors including Bulova, Clinique, Frontera Wines and Mastercard at the 23rd annual Latin Grammy Awards, which airs Nov. 17.
“We are thrilled to welcome this year’s sponsors to Latin music’s biggest night, each with innovative and culturally rich activations that will engage and delight our audiences across all platforms,” said Donna Speciale, President of Sales. and advertising marketing in the United States at TelevisaUnivision. “The Latin Grammys are an incredible platform for brands to connect with Hispanic Americans – and with our sophisticated suite of solutions, we deliver the creativity, accuracy and ROI marketers need to have a lasting impact on consumers.
Bacardi will be the official rum sponsor of the Grammys. The brand sponsored the live broadcast of the nominations in September and will also be sponsoring the Best New Artist Showcase on November 15. All nominees and presenters will receive personalized apparel, personalized bottles, and Bacardi rum cocktails at Latin Grammy events.
1800 Tequila will be the title sponsor of 1800 Second with Latin Grammy Best New Artist Nominees, a digital documentary series. The brand will also sponsor the Latin Grammy Person of the Year, the Talent Gift Lounge and the official After Party. 1800 Tequila will also host branded bars and viewers will be able to see exclusive behind-the-scenes coverage of the red carpet live on the 1800 Telquila Instagram page hosted by Ezequiel Cardenas.
Returning Sponsor Bulova is the Official Watch and Jeweler Partner of the Latin Grammy Awards. As part of its seventh year as a sponsor, the brand is working with the Latin Recording Academy to present the first winners with special edition personalized watches. Bulova partners with local TelevisaUnivision stations in Los Angeles, Miami and Dallas to showcase its Millenia Latin Grammy-inspired collection.
Clinique returns to the Latin Grammys for its second year as an official digital sponsor. Viewers can virtually go behind the scenes with actress Melissa Barrera for her final makeup details as she makes her Latin Grammy red carpet debut.
Frontera Wines returns for the third consecutive year as Official Wine Sponsor of the Latin Grammy. The brand will offer a series of special promotions available at various outlets across the United States.
Mastercard returns for the sixth year as a global sponsor and will be the official payment sponsor of the event. This year, Mastercard will also be a presenting sponsor of the Best New Artist Showcase. Mastercard will also introduce a one-of-a-kind scholarship program with the Latin Recording Academy, where Latin Grammy-nominated artists will have a financial opportunity to attend the annual Latin Grammy Awards while documenting their journey for Latin music fans and audiences. budding musicians. enjoy through social media.
“Our sponsors are key partners in bringing Latin Grammy Week to life, and we are grateful and honored to welcome back many great brands and welcome new partners as we come together to celebrate the biggest night of Latin music,” said Enrique Perez, Head of Partnerships and Client Solutions at Latin Recording Academy. “It’s an incredible time for Latin music, and our partner brands are at the forefront of reaching Latin music lovers around the world with innovative programs.”
Univision has hosted the Latin Grammys for over a decade.
The 23rd Annual Latin Grammy Awards will be broadcast live from the Michelob Ultra Arena in Mandalay Bay, Las Vegas, hosted by Anitta, Luis Fonsi, Laura Pausini and Thalía.
Performers include Ángela Aguilar, Christina Aguilera, Rauw Alejandro, Marc Anthony, Banda Los Recoditos, Camilo, Elvis Costello, Chiquis, Jorge Drexler, Nicky Jam, Jesse & Joy, John Legend, Carin León, Mariachi Sol de México de José Hernández, Christian Nodal, Sin Bandera, Sebastián Yatra and the Latin Recording Academy’s 2022 Person of the Year, Marco Antonio Solís.
Grammy nominees Silvana Estrada, Gente de Zona, Aymée Nuviola, Rosalía, Carlos Vives and Nicole Zignago will also perform, as well as former Latin Grammy winner Goyo and iconic Grammy-nominated band Los Bukis. ■
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