US Ski & Snowboard, Stifel announces new partnership; Title sponsorship of the US Alpine Ski Team

PARK CITY, Utah and ST. LOUIS–()–American Skiing and Snowboarding today announced an official partnership with Financial Stifel (NYSE: SF), a leading wealth management and investment banking firm. Under the terms of the agreement, Stifel will become the title sponsor of the Stifel US Alpine team.

The partnership marries two brands that share common values, including success, precision and partnership. Going forward, the US Alpine Ski Team will be renamed Stifel US Alpine Team, which includes decorated athletes such as three-time Olympic medalist Mikaela Shiffrin, 2022 Olympic silver medalist Ryan Cochran-Siegle and eight-time podium finisher of the Breezy Johnson FIS World Cup. Additionally, US Ski & Snowboard and Stifel will collaborate on a career and financial education program, designed to help athletes with a savings and investment strategy.

“We are thrilled to partner with Stifel,” said Sophie Goldschmidt, President and CEO of US Ski & Snowboard. “This is the largest alpine partnership in the history of skiing and snowboarding in the United States, supporting alpine skiers from development level to the World Cup. Stifel’s long-term commitment combined with our comparable values ​​makes it the ideal partner.

This is the first alpine partnership for US Ski & Snowboard that encompasses all levels of elite competition in North America, including World Cup, NorAms and Nationals, and will kick off a season with the World Cups. most national alpine world in history. Stifel will be the title sponsor of the men’s FIS Alpine Skiing World Cup event in Palisades Tahoe, Calif., and as the title sponsor of the other men’s FIS Alpine Skiing World Cup events in Beaver Creek, Colorado. and Aspen, Colorado, as well as the FIS Alpine Skiing World Cup women’s events in Killington, Vermont.

“At Stifel, success is embedded in our culture,” said Stifel Chairman and CEO Ronald J. Kruszewski. “We have become a company where success meets success – a company that attracts successful people and partners, recognizes future successes and helps others succeed. US Alpine Team athletes embody dedication, focus and perseverance and represent the very definition of success. Stifel is thrilled to partner with US Ski & Snowboard to support these athletes on the world stage.

Stifel was also named title sponsor of the US NorAm Tour, which is the pipeline for young athletes to earn their spot on the Stifel US Alpine team with hopes of representing the United States on the international stage at the World Cup. World, World Championships and Olympic Games. Stifel will also become the presenting partner of the Toyota US Alpine Championships, where national titles are awarded each year in downhill, super-G, giant slalom and slalom.

“Stifel and its management are long-time supporters of alpine skiing and the team, and we are delighted to have named them an official sponsor of the Stifel US Alpine team,” said three-time Olympic medalist Mikaela Shiffrin. “I also love that they will be supporting the team on every level, including developing the pipeline to help build the next generation of Olympic champions in the United States.”

In addition to the US Ski & Snowboard relationship, Stifel also has sponsorship deals with the NHL’s St. Louis Blues, several PGA golfers, and is the title sponsor of the Haskins and ANNIKA awards, which honor top collegiate golfers. of the country, and the Jimmy Bowl Kimmel LA.

About Stifel

Stifel Financial Corp. (NYSE: SF) is a financial services holding company headquartered in St. Louis, Missouri, which conducts its banking, securities and financial services businesses through several wholly owned subsidiaries. Stifel’s brokerage clients are served in the United States through Stifel, Nicolaus & Company, Incorporated, including its trading division Eaton Partners; Keefe, Bruyette & Woods, Inc.; Miller Buckfire & Co., LLC; and Stifel Independent Advisors, LLC; and in the UK and Europe through Stifel Nicolaus Europe Limited. The Company’s affiliate brokers provide securities brokerage, investment banking, trading, investment advisory and related financial services to individual investors, professional fund managers, corporations and municipalities. Stifel Bank and Stifel Bank & Trust offer a full range of personal and corporate lending solutions. Stifel Trust Company, NA and Stifel Trust Company Delaware, NA provide trust and related services. To learn more about Stifel, please visit the company’s website at www.stifel.com.

About Us Skiing & Snowboarding

US Ski & Snowboard is the National Olympic Governing Body (NGB) for ski and snowboard sports in the United States, based in Park City, Utah. Dating back directly to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing across seven teams; alpine skiing, cross-country skiing, freeskiing, freestyle, snowboarding, Nordic combined and ski jumping. In addition to fully-funded elite teams, US Ski & Snowboard also provides leadership and direction to tens of thousands of young skiers and snowboarders across the United States, encouraging and supporting them in the pursuit of excellence. . By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, US Ski & Snowboard is committed to the advancement of its sports, athlete success, and team value. For more information, visit www.usskiandsnowboard.org.

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