Sports Properties | October 05, 2022
LOS ANGELES — In an elevation of its relationship with the financial institution, USC announced Wells Fargo as the official retail bank of USC Athletics. As announced today (October 5), this multi-year contract extension will provide Wells Fargo with exclusivity in the retail banking category. In addition, Wells Fargo will serve as the Official Dedicated Women’s Sports Sponsor of USC, including sponsorship of showcase features and promotions focused on Trojan women.
The expanded sponsorship provides Wells Fargo with industry-leading social media campaigns, branding opportunities and VIP experiences for Trojan fans. This is in addition to the Wells Fargo Personalized Debit Card which gives students, alumni and fans the chance to show off their team pride. The one-of-a-kind design is available to all new and existing customers nationwide.
“At Wells Fargo, we have a long history of supporting college sports and student-athletes,” said Pam Batalis, senior vice president of sponsorship and brand engagement at Wells Fargo. “This year, we are extremely proud to evolve and expand our sponsorship of USC Athletics to provide its passionate fans with even more unique and fun ways to engage in Trojan sports.”
“We are thrilled to extend our valued partnership with Wells Fargo,” said the USC athletic director. Mike Bohn. “Our relationship with Wells Fargo has been extremely important to our business, and we are thrilled to announce its emergence as the official retail bank of USC Athletics. We particularly appreciate Wells Fargo’s focus on supporting our outstanding women’s teams and our student-athletes. Our shared values and vision have been fundamental since the beginning of our partnership with Wells Fargo, and today’s announcement truly reflects the strength of our relationship. We are proud to continue our partnership and we are confident in Wells Fargo’s unwavering commitment to our university and our student-athletes.”
As the official retail bank of USC Athletics, Wells Fargo will also support special fan promotions and onsite tailgate experiences at USC football games. On November 5, the #WFTailgateTeam will be making a stop at USC to improve the tailgate experience for Trojan fans attending USC’s game against California. Fans unable to make it to the Colosseum will still be able to participate by engaging with @scootermagruder on Instagram.
“We are thrilled to support Wells Fargo in expanding its USC sponsorship through new programs and unique activations,” said Drew DeHartvice president and general manager at USC Sports Properties and Playfly Sports.
Wells Fargo has been a sponsor of USC Athletics since the 2019-20 academic year.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a leading financial services company with approximately $1.9 trillion in assets, proudly serves one in three American households and more than 10% of small businesses in the United States, and is a leading provider of middle market banking services. in the United States We offer a diverse set of banking, investment and mortgage products and services, as well as consumer and commercial finance services, through our four reportable operating segments: Banking Consumer Services and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth and Investment Management. Management. Wells Fargo ranked No. 41 in Fortune’s 2022 ranking of America’s largest companies. In the communities we serve, the company focuses its social impact on building a sustainable and inclusive future for all by supporting housing affordability, small business growth, financial health and a low-carbon economy. carbon. Wells Fargo news, insights and insights are also available at Wells Fargo Stories.
Additional information can be found at www.wellsfargo.com | Twitter: @WellsFargo
About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media and technology converge. Playfly Sports provides results-based solutions for brands that reach approximately 83% of all sports fans in the United States, generating over 230 billion impressions each year across professional, college and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports’ exclusive rights in the NBA, NHL, MLB, NCAA, esports and high school sectors drive value for our local, regional and national brand partners. Playfly’s information-infused media and technology platforms drive innovation through linear, digital, on-site and experiential marketing and engagement assets at scale. Playfly Sports has the unique ability to partner, innovate and advance the aspirations of athletes, brands, academic institutions and sports fans across the United States. Playfly Sports ignites brands through fan love. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter and Facebook: @PlayflySports.
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