The company’s new foldable device, the X Fold+, which was launched in mainland China on the occasion of FIFA’s 118th anniversary, is the first official foldable smartphone and it will appear at Qatar 2022 matches to provide support to the preparation and organization of the event. As the exclusive Official Smartphone Sponsor of the FIFA World Cup Qatar 2022™, vivo will connect international football fans, who are as passionate about the beautiful game as vivo, through its cutting-edge smartphone technology.
vivo signed a six-year sponsorship deal with FIFA in 2017, and this year’s event in Qatar will be the second vivo-sponsored World Cup after doing the 2017 FIFA Confederations Cup.MT2018 FIFA World Cup RussiaMT and the FIFA Arab Cup Qatar 2021MT. For football events, vivo also sponsored UEFA EURO 2020™. vivo remains committed to supporting the development of football through its various football sponsorships.
Football has the power to bring people together. vivo believes innovation can help football fans build community and share exciting World Cup experiences
As one of the oldest sports, football is hugely popular around the world. It embodies teamwork and the pursuit of the same result to achieve a goal. Regardless of race, gender and age, football always has the power to bring people from different cultural backgrounds together to build strong bonds and break down barriers.
vivo started its globalization journey in 2014 and now covers more than 60 countries and regions around the world. vivo has always adhered to customer orientation and is committed to using innovative technology to provide excellent smartphones and other products to users around the world. Together, with the expected FIFA World Cup Qatar 2022™ global audience of 5 billion and more than 400 million active vivo users worldwide, vivo and FIFA look forward to connecting with audiences across the world. world thanks to the common passion for football.
vivo believes that the development of sports and technology share a similar philosophy: to empower people to live a better life through continuous breakthroughs and innovations. Through its sponsorship, vivo will play a vital role in helping FIFA organize an event that is open and inclusive for all people around the world. As the sole official sponsor of the FIFA World Cup Qatar 2022MT in the smartphone industry, vivo would like to invite global users and football fans to record wonderful moments that will spread happiness among family and friends.
“Football has the power to bring people together. vivo believes that innovation can help football fans build community and share exciting World Cup experiences with everyone around the world, whether they are watching the matches in a football stadium or enjoying experience from afar,” said Spark Ni, senior vice president and chief. Marketing Officer at Vivo.
During the FIFA World Cup Qatar 2022™, vivo will provide industry-leading flagship smartphones to FIFA World Cup staff to help them complete their preparations with state-of-the-art technologies and boost organizing a successful event.
vivo will also launch the #vivogiveitashot at the FIFA World Cup Qatar 2022™ to celebrate. Through this campaign, vivo hopes to recreate these beautiful and awe-inspiring moments and also show the courage of people who face challenges head-on. It is believed that this campaign will empower people around the world to express themselves through their love of football and the FIFA World Cup Qatar 2022™.
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